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Pilly Pal

Fail

Shoppers spend an estimated $8K a year here, so Pilly Pal is a Fail.

Flapen Score
29
29 / 100
Ranks 14,489 of 14,768 Health & Household niches · −20 vs the category median of 49
Market size
$8K/yr23K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
59%top-5 click share · 9 brands · 14 sellers

Flapen Score

Pilly Pal against its category

The dotted line is the Health & Household average. Past it, Pilly Pal is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilly Pal market on Amazon at a glance

Shoppers on Amazon United States searched for Pilly Pal 23K times last year and spent an estimated $8K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Jul–Aug. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
5.3%
Market size, estimated
$8Ka year
Peak month
July1.9× the quietest month
Top search term
pilly pal11K searches a year

02 · Price

A sale here is worth $6.81.

Listings sell for $6.81 on average, from $4.99 to $17.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $6.81 that is $0 to $681 a year per listing.

Average price
$6.81under the $15 to $100 sweet spot
Price range
$4.99–$17.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$681
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #167 within Medication Aids. It carries 11,240 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#167in Medication Aids
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,240per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pilly Pal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • Brand 144%
  • Brand 225%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 3%)

Demand

Pilly Pal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Pilly Pal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pilly pal11K/yr
  • meacolia travel pill organizer3K/yr
  • pillypal2K/yr
  • pilly pal organizer with labels2K/yr
  • meacolia 3 pack 8 compartments travel pill organizer2K/yr
  • pill pal1K/yr
  • meacolia882/yr
  • my pill pal55/yr
  • pilly pal organizer69/yr
  • my pilly pal med organizer121/yr

Reviews and returns

What reviews say buyers love and hate about Pilly Pal

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Ease Of Use”
2.6%of orders come back
“Difficult to use”
A buyer, on “Ease Of Use”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pilly Pal questions

Answered from the same tracked data.