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Pillow Massage Neck Hump

Fail

The top 5 products take 93% of clicks, so Pillow Massage Neck Hump is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$34K/yr19K searches / yr
90-day growth
+43.1%search demand this quarter
Competition
93%top-5 click share · 7 brands · 12 sellers

Flapen Score

Pillow Massage Neck Hump against its category

The dotted line is the Health & Household average. Past it, Pillow Massage Neck Hump is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pillow Massage Neck Hump market on Amazon at a glance

Shoppers on Amazon United States searched for Pillow Massage Neck Hump 19K times last year and spent an estimated $34K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+43.1%
Conversion, latest week
2.2%
Market size, estimated
$34Ka year
Top search term
calixe thera pillow5K searches a year

02 · Price

A sale here is worth $80.39.

Listings sell for $80.39 on average, from $61.63 to $137.87. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $80.39 that is $0 to $8K a year per listing.

Average price
$80.39inside the $15 to $100 sweet spot
Price range
$61.63–$137.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #1,292 within Electric Massagers. It carries 117 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
33.0%
Average rank
#1,292in Electric Massagers
Average rating
3.73 starsAmazon United States average 4.42 stars
Average reviews
117per listing
Listings tracked
7

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
20 months

Products

Top Pillow Massage Neck Hump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 167%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pillow Massage Neck Hump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26FebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.1× · 6 of 12 months tracked

Search terms

Top Pillow Massage Neck Hump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calixe thera pillow5K/yr
  • callixe thera neck pillow6K/yr
  • pillow massage neck hump2K/yr
  • thera pillow massage neck hump3K/yr
  • thera pillow for neck4K/yr

Reviews and returns

What reviews say buyers love and hate about Pillow Massage Neck Hump

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Charging”
4.2%of orders come back
“It no longer will charge”
A buyer, on “Charging”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pillow Massage Neck Hump questions

Answered from the same tracked data.