Pillow for Back Pain

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

2.3%

Market size, estimated

$309Ka year

Peak month

December1.6× the quietest month

Top search term

pillow for back pain127K searches a year

Listings sell for $34.74 on average, from $11.29 to $69.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $34.74 that is $3K to $9K a year per listing.

Average price

$34.74inside the $15 to $100 sweet spot

Price range

$11.29–$69.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

4.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #35 within Bedroom Aids & Accessories. It carries 14,422 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#35in Bedroom Aids & Accessories

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

14,422per listing

Listings tracked

54

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

32 months