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Pillow Daddy Neck Therapy Pillow

Fail

Demand is soft, at -48.2% this quarter, so Pillow Daddy Neck Therapy Pillow is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$61K/yr31K searches / yr
90-day growth
-48.2%search demand this quarter
Competition
68%top-5 click share · 12 brands · 64 sellers

Flapen Score

Pillow Daddy Neck Therapy Pillow against its category

The dotted line is the Health & Household average. Past it, Pillow Daddy Neck Therapy Pillow is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pillow Daddy Neck Therapy Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Pillow Daddy Neck Therapy Pillow 31K times last year and spent an estimated $61K. The top 5 brands take 87% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-48.2%
Conversion, latest week
3.9%
Market size, estimated
$61Ka year
Top search term
pillow daddy neck therapy pillow16K searches a year

02 · Price

A sale here is worth $50.43.

Listings sell for $50.43 on average, from $34.05 to $70.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $50.43 that is $0 to $5K a year per listing.

Average price
$50.43inside the $15 to $100 sweet spot
Price range
$34.05–$70.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #764 within Bedroom Aids & Accessories. It carries 2,527 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
55%
Out of stock, average day
5.9%
Average rank
#764in Bedroom Aids & Accessories
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
2,527per listing
Listings tracked
20

04 · Newcomers

9 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
17 months

Products

Top Pillow Daddy Neck Therapy Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12

Sellers

64

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Brand 128%
  • Brand 222%
  • Brand 320%
  • Brand 411%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Pillow Daddy Neck Therapy Pillow search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Pillow Daddy Neck Therapy Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pillow daddy neck therapy pillow16K/yr
  • pillow daddy12K/yr
  • pillowdaddy neck therapy pillow3K/yr

Reviews and returns

What reviews say buyers love and hate about Pillow Daddy Neck Therapy Pillow

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Comfort-Overall”
5.1%of orders come back
“Not as comfortable as I hoped”
A buyer, on “Comfort-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pillow Daddy Neck Therapy Pillow questions

Answered from the same tracked data.