Is pill counter profitable to sell on Amazon United States?

The niche generates $102K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (39/100).

How competitive is the pill counter niche?

7 brands and 10 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in pill counter?

Top complaints mined from reviews: Safety Standards, Functionality-Overall, Durability. The return rate is 0.9%.

When does demand for pill counter peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the pill counter niche?

Listings span $6.90–$18.45; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.

pill counter

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good518.28

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.66

avg listing price — sweet spot $15–$100

Price range

Okay$6.90–$18.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 147K searches

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pill counter is a $102K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

pill counter market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $145K–$193K; units × avg price
Conversion rate: 7.2%
Avg BSR: #839
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.5%
Avg brand age: 54 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Medarchitect77%
Opret8%
SimCoach5%
Plifal4%
Dukal3%
Fiwochic2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top pill counter search terms

pill counter58K/yr -10.7%6.0% conv.
pill counter tray with spatula27K/yr -11.0%12.0% conv.
pill counting tray16K/yr -5.1%6.9% conv.
pill counter tray14K/yr -3.4%8.0% conv.
pharmacy counting tray12K/yr -0.3%3.5% conv.
pill counting tray with spatula7K/yr +17.5%10.9% conv.
pill counter machine8K/yr -6.8%1.6% conv.
counting tray6K/yr -10.3%4.7% conv.

All search terms

Top pill counter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Medarchitect Right Hand Pill Counting Tray with Spatula (Blue - L Shape)

Medarchitect$8.764.7★2,541 rev

Medarchitect Right Hand Pill Counting Tray with Spatula (Purple)

Medarchitect$8.154.8★756 rev

Medarchitect Right Hand Pill Counting Tray with Spatula (Clear - Wood Handle)

Medarchitect$9.624.6★487 rev

Opret Right Hand Pill Counting Tray with 2 Spatulas Pill Counter with A Straight Spatula & A L-Spatula for Pharmacy to Count Meds Pills Tablets

Opret$9.824.5★1,150 rev

Medarchitect Right Hand Pill Counting Tray with Spatula (Light Green - L Shape)

Medarchitect$7.824.8★359 rev

Newest

by launch date

Fiwochic 100 Holes 8mm Pill Counting Tray Plate Tool Plastic Medicine Dispenser Tray with Handle Pill Counter Tablet Counting Plate Beadwork Sorting Tool Arrangement Board

Fiwochic$12.431 rev

8mo ago

Pill Counter Tray Triangular Pill Counting Tray with Spatula Pharmacy Counting Tray for Sorting Tablets

SimCoach$11.015 rev

9mo ago

SimCoach Pill Counting Tray Right Hand Pill Counter with Spatula Larger Pharmacy Counting Tray with Added Guide Cap (Blue)

SimCoach$9.9010 rev

10mo ago

Plifal Pill Counter Tray with Spatula - Pill Counting Tray Shhh Print Pharmacy Counting Tray Medicine Sorting Tray with Funny Reminder Labels Equipped with L-Shaped Spatula

Plifal$9.6974 rev

1y ago

Upgraded Pill Counter Tray with Spatula - Larger Tray and Added Guide Cap Convenient Pill Counting Tray for More Pills Each Time No More Falling

MUTOOZ$9.9099 rev

2y ago

What buyers say about pill counter

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use27%

“Easy to use”

Dosage16%

“Nice pill counter”

Advertised Vs Actual Product10%

“Works as advertised”

Quality-Overall6%

“Highly recommend this tray for anyone who values accuracy, efficiency, and quality”

Value For Money6%

“Worth the extra money”

Size-Overall5%

“fits nicely into your bag”

Ease Of Cleaning4%

“This tray is way faster and cleaner than touching each pill by hand and when Im done I clean the tray and spatula with soap and water”

Color3%

“I love the color”

Organizing Capabilities2%

“Makes sorting pills easier”

Compartment2%

“It has an ok size counting tray to start counting your pills”

What buyers complain about

Safety Standards9%

“Spatula is not tray-safe”

Functionality-Overall9%

“It does not function as intended without that piece intact”

Durability9%

“It broke when I tried to use it as a hammer”

Quality-Overall9%

“Terrible quality”

Advertised Vs Actual Product9%

“Not as described”

Dosage6%

“Counting pills, separating meds can be a pain, then getting them in the bottle is hard, unless you have this tool”

Size-Overall5%

“However, the part where you pour the pills into the med bottle is too large, so it doesn't fit the bottles we use”

Strength5%

“Not as heavy duty as ones I used in the military”

Ease Of Use3%

“This took a lot of time doing this by hand”

Material Quality2%

“this is a plastic product”

Top return reasons

Size-Overall30%

Functionality-Overall10%

Ease Of Use8%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Value For Money6%

Material Quality6%

Color5%

Add-Ons/Attachments3%

Strength3%

Common questions

Is pill counter profitable to sell on Amazon United States?: The niche generates $102K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (39/100).
How competitive is the pill counter niche?: 7 brands and 10 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in pill counter?: Top complaints mined from reviews: Safety Standards, Functionality-Overall, Durability. The return rate is 0.9%.
When does demand for pill counter peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the pill counter niche?: Listings span $6.90–$18.45; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.