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Pill Bottle

Fail

Demand is soft, at -3.2% this quarter, so Pill Bottle is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$223K/yr641K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
42%top-5 click share · 17 brands · 20 sellers

Flapen Score

Pill Bottle against its category

The dotted line is the Health & Household average. Past it, Pill Bottle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pill Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Pill Bottle 641K times last year and spent an estimated $223K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 641K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
641K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
3.6%
Market size, estimated
$223Ka year
Peak month
February1.3× the quietest month
Top search term
pill bottle226K searches a year

02 · Price

A sale here is worth $9.58.

Listings sell for $9.58 on average, from $3.99 to $25.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.58 that is $5K to $7K a year per listing.

Average price
$9.58under the $15 to $100 sweet spot
Price range
$3.99–$25.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #742 within Medication Aids. It carries 1,164 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#742in Medication Aids
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,164per listing
Listings tracked
39

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pill Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

22%

  • Brand 121%
  • Brand 218%
  • Brand 317%
  • Brand 411%
  • Brand 56%
  • Brand 65%

Demand

Pill Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pill Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pill bottle226K/yr
  • pill bottles83K/yr
  • empty pill bottles38K/yr
  • medicine bottle43K/yr
  • small pill bottle32K/yr
  • pill bottles empty with caps29K/yr
  • travel pill bottle25K/yr
  • medicine bottles22K/yr
  • medication bottles19K/yr
  • pill jar16K/yr

Reviews and returns

What reviews say buyers love and hate about Pill Bottle

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
30%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pill Bottle questions

Answered from the same tracked data.