Piercing Pillow

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

5.4%

Market size, estimated

$2.2Ma year

Peak month

March1.6× the quietest month

Top search term

piercing pillow1.2M searches a year

Listings sell for $20.19 on average, from $10.28 to $54.21. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $20.19 that is $162K to $202K a year per listing.

Average price

$20.19inside the $15 to $100 sweet spot

Price range

$10.28–$54.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$162K–$202K

Returns

4.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Orthopedic Supplies. It carries 970 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Orthopedic Supplies

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

970per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months