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Picot

Fail

The top 5 brands take 100% of clicks, so Picot is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$286K/yr112K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
91%top-5 click share · 2 brands · 10 sellers

Flapen Score

Picot against its category

The dotted line is the Health & Household average. Past it, Picot is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picot market on Amazon at a glance

Shoppers on Amazon United States searched for Picot 112K times last year and spent an estimated $286K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
20.5%
Market size, estimated
$286Ka year
Peak month
January1.6× the quietest month
Top search term
picot81K searches a year

02 · Price

A sale here is worth $12.49.

Listings sell for $12.49 on average, from $2.35 to $23.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $12.49 that is $50K to $62K a year per listing.

Average price
$12.49under the $15 to $100 sweet spot
Price range
$2.35–$23.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
$50K–$62K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #321 within Digestion & Nausea. It carries 1,254 reviews at 4.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#321in Digestion & Nausea
Average rating
4.85 starsAmazon United States average 4.42 stars
Average reviews
1,254per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Picot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%
  • Open — no brand owns it (0%)

Demand

Picot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Picot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picot81K/yr
  • sal de picot17K/yr
  • sal de uvas7K/yr
  • sales de picot4K/yr
  • saldeuvas picot3K/yr

Reviews and returns

What reviews say buyers love and hate about Picot

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Acid Regulator/Stomach Ache Relief”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“I hate chewing on tablets or chews, and some other brands taste too basic and soapy”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Picot questions

Answered from the same tracked data.