Is picaridin wipes profitable to sell on Amazon United States?

The niche generates $242K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +329.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the picaridin wipes niche?

6 brands and 27 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in picaridin wipes?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Ease Of Use. The return rate is 0.9%.

When does demand for picaridin wipes peak?

Demand peaks in May–Jun; the busiest month runs 25.3× the quietest.

What does it cost to enter the picaridin wipes niche?

Listings span $6.40–$36.67; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 3,222 reviews — the moat a new listing must climb.

picaridin wipes

Worth a look

Shows demand growing +329.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+329.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.21

avg listing price — sweet spot $15–$100

Price range

Good$6.40–$36.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$242K

$242K/yr · 100K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,221.62

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, picaridin wipes is a $242K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

picaridin wipes market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $265K–$318K; units × avg price
Conversion rate: 11.4%
Avg BSR: #568
Page quality: 0%
Prime: 92%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Natrapel85%
AVON5%
Sawyer3%
SC Johnson2%
Bye Bye Skeeter2%
Repel2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +329.6% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 25.3×

Open Trend

Top picaridin wipes search terms

natrapel27K/yr +626.4%11.8% conv.
picaridin wipes23K/yr +141.7%6.5% conv.
natrapel tick & insect repellent9K/yr >1,000%13.7% conv.
natrapel insect repellent14K/yr +183.1%11.4% conv.
picaridin insect repellent wipes7K/yr +181.8%6.4% conv.
natrapel insect repellent wipes6K/yr +59.0%11.4% conv.
natrapal2K/yr >1,000%5.8% conv.
natrapel picaridin insect repellent6K/yr +358.7%11.4% conv.
natrapel wipes3K/yr +288.7%11.7% conv.
natrepel2K/yr +236.6%8.0% conv.

All search terms

Top picaridin wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)

Natrapel$24.184.4★2,915 rev

Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 3.4 fl oz (3 Pack)

Natrapel$26.734.4★2,915 rev

Natrapel Tick & Insect Repellent Wipes with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 12 Wipes (3 Pack)

Natrapel$29.604.6★706 rev

Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)

Natrapel$23.184.4★2,915 rev

AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30

AVON$34.564.7★556 rev

Newest

by launch date

Natrapel Kids Tick & Insect Repellent - Kids Bug Spray with Picaridin - DEET-Free Insect Repellent - 12 Hour Protection - Odorless - 6 oz (2 Pack)

Natrapel$24.9428 rev

6mo ago

Bye Bye Skeeter Insect Repellent Towellette Wipes DEET Free 20% Picaridin (10 Pack) Tell Your Bye Bye Skeeter Story

Bye Bye Skeeter$16.9549 rev

1y ago

Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces

Repel$8.88404 rev

1y ago

Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)

Natrapel$23.182,915 rev

4y ago

Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)

Natrapel$24.182,915 rev

7y ago

What buyers say about picaridin wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control28%

“Good insect repellent”

Ease Of Use12%

“was easy to apply”

Smell11%

“No chemical smell, works well”

Quality-Overall9%

“We have been using this product for about 3 years now and no complaints”

Portability8%

“Great portable option”

Spray/Flow6%

“This works better than a spray”

Value For Money3%

“Definitely worth it”

Ease Of Cleaning2%

“Easy to wipe on”

Strength2%

“Strong -- and effective”

Efficiency2%

“Was very effective”

What buyers complain about

Pest/Insect Control30%

“have bites literally everywhere”

Functionality-Overall14%

“Wasn't quite effective”

Ease Of Use9%

“which makes it near impossible to use effectively”

Value For Money5%

“Waste of money”

Size-Overall3%

“So tiny for $10”

Leak-Proof3%

“Spray bottle leaks LOTS when spraying”

Quality-Overall3%

“Garbage”

Moist/Dry3%

“Bad product after opening it dries out the next week its a big waste of money”

Smell2%

“likely due to the perfume in the solution”

Portability2%

“Don't travel without this product”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product17%

Value For Money14%

Leak-Proof11%

Pest/Insect Control11%

Functionality-Overall10%