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Picaridin Wipes

Maybe

Search demand grew +329.6% this quarter. But the top 5 brands take 98% of clicks, so Picaridin Wipes is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$242K/yr100K searches / yr
90-day growth
+329.6%search demand this quarter
Competition
81%top-5 click share · 6 brands · 27 sellers

Flapen Score

Picaridin Wipes against its category

The dotted line is the Health & Household average. Past it, Picaridin Wipes is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picaridin Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Picaridin Wipes 100K times last year and spent an estimated $242K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +329.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+329.6%
Conversion, latest week
11.4%
Market size, estimated
$242Ka year
Peak month
May25.3× the quietest month
Top search term
natrapel27K searches a year

02 · Price

A sale here is worth $21.21.

Listings sell for $21.21 on average, from $6.40 to $36.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $21.21 that is $16K to $21K a year per listing.

Average price
$21.21inside the $15 to $100 sweet spot
Price range
$6.40–$36.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #568 within Insect & Pest Repellents. It carries 3,222 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#568in Insect & Pest Repellents
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,222per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Picaridin Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

27

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Picaridin Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 25.3×

Search terms

Top Picaridin Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natrapel27K/yr
  • picaridin wipes23K/yr
  • natrapel tick & insect repellent9K/yr
  • natrapel insect repellent14K/yr
  • picaridin insect repellent wipes7K/yr
  • natrapel insect repellent wipes6K/yr
  • natrapal2K/yr
  • natrapel picaridin insect repellent6K/yr
  • natrapel wipes3K/yr
  • natrepel2K/yr

Reviews and returns

What reviews say buyers love and hate about Picaridin Wipes

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Pest/Insect Control”
30%of negative reviews mention “Pest/Insect Control”
0.9%of orders come back
“have bites literally everywhere”
A buyer, on “Pest/Insect Control”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Picaridin Wipes questions

Answered from the same tracked data.