Picaridin Insect Repellent Lotion
MaybeSearch demand grew +216.9% this quarter. But the top 5 brands take 100% of clicks, so Picaridin Insect Repellent Lotion is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $410K/yr149K searches / yr
- 90-day growth
- +216.9%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 46 sellers
Flapen Score
Picaridin Insect Repellent Lotion against its category
The dotted line is the Health & Household average. Past it, Picaridin Insect Repellent Lotion is stronger. Inside it, weaker.
Market
The Picaridin Insect Repellent Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Picaridin Insect Repellent Lotion 149K times last year and spent an estimated $410K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +216.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- +216.9%
- Conversion, latest week
- 16.3%
- Market size, estimated
- $410Ka year
- Peak month
- June5.9× the quietest month
- Top search term
- picaridin lotion40K searches a year
02 · Price
A sale here is worth $16.95.
Listings sell for $16.95 on average, from $6.39 to $57.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $16.95 that is $25K to $34K a year per listing.
- Average price
- $16.95inside the $15 to $100 sweet spot
- Price range
- $6.39–$57.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$34K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Insect & Pest Repellents. It carries 8,729 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #95in Insect & Pest Repellents
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 8,729per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Picaridin Insect Repellent Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 152%
- Brand 240%
- Brand 35%
- Brand 44%
- Open — no brand owns it (0%)
Demand
Picaridin Insect Repellent Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×
Search terms
Top Picaridin Insect Repellent Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- picaridin lotion40K/yr
- proven insect repellent32K/yr
- sawyer picaridin lotion11K/yr
- picaridin insect repellent lotion16K/yr
- 3m ultrathon insect repellent lotion8K/yr
- sawyer picaridin insect repellent lotion10K/yr
- proven insect repellent lotion7K/yr
- deet lotion10K/yr
- proven12K/yr
- picaridin lotion repellent2K/yr
Reviews and returns
What reviews say buyers love and hate about Picaridin Insect Repellent Lotion
We read the reviews and the return reasons for every product selling here.
“The bugs are ignoring it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Picaridin Insect Repellent Lotion questions
Answered from the same tracked data.