picaridin insect repellent lotion
Worth a lookShows demand growing +216.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+216.9%90-day search growth — must beat 0% to launch
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$6.39–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.95avg listing price — sweet spot $15–$100
Market size
Good$410K$410K/yr · 149K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,729.31avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, picaridin insect repellent lotion is a $410K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
picaridin insect repellent lotion market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $339K–$424K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Sawyer52%
- Proven40%
- OFF!5%
- Boogie4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +216.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×
Top picaridin insect repellent lotion search terms
- picaridin lotion40K/yr
- proven insect repellent32K/yr
- sawyer picaridin lotion11K/yr
- picaridin insect repellent lotion16K/yr
- 3m ultrathon insect repellent lotion8K/yr
- sawyer picaridin insect repellent lotion10K/yr
- proven insect repellent lotion7K/yr
- deet lotion10K/yr
- proven12K/yr
- picaridin lotion repellent2K/yr
Top picaridin insect repellent lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★24,580 rev
Proven Insect Repellent Spray for Mosquitoes Ticks & Black Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 12-Hour Protection - Great for Camping or Hiking - Odorless
Proven$12.074.5★1,944 rev
Proven Insect Repellent Lotion Keep Mosquitoes Ticks and Flies Off DEET Alternative Repellent Up to 14-Hour Protection Great for Outdoor Camping and Hiking 6 Ounce Odorless Lotion
Proven$12.184.6★2,134 rev
Sawyer Products SP5642 20% Picaridin Insect Repellent Lotion 4-Ounce Twin Pack White
Sawyer$20.084.6★24,580 rev
Proven Insect Repellent Spray for Mosquitoes Ticks & Black Flies - 6 fl oz 2 Pack - DEET Alternative Mosquito Repellent - Up to 12-Hour Protection - Great for Camping or Hiking - Odorless
Proven$21.894.6★2,134 rev
Newest
by launch date
Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce
Sawyer$9.8224,580 rev
OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.661,549 rev
Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless
Proven$15.622,134 rev
Proven Insect Repellent Lotion for Mosquitoes Ticks & Flies - (2 Pack) 2 fl oz - DEET Alternative - Up to 14-Hour Protection - Travel Size for Camping or Hiking - TSA Approved - Gentle Scent
Proven$15.8745 rev
OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz
OFF!$6.39587 rev
Trending
90-day click momentumSawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce
Sawyer$9.824.6★
Proven Insect Repellent Spray for Mosquitoes Ticks & Black Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 12-Hour Protection - Great for Camping or Hiking - Odorless
Proven$12.074.5★
Proven Insect Repellent Lotion for Mosquitoes Ticks & Flies - (2 Pack) 2 fl oz - DEET Alternative - Up to 14-Hour Protection - Travel Size for Camping or Hiking - TSA Approved - Gentle Scent
Proven$15.874.8★
Sawyer Products SP565 Premium Insect Repellent with 20% Picaridin 1-Quart Lotion Pump Dispenser White
Sawyer$57.974.6★
OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz
OFF!$6.394.4★
What buyers say about picaridin insect repellent lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Best Insect Repellent”
“No strange smell”
“We have been using this product for about 3 years now and no complaints”
“As advertised”
“it is very easy to use”
“Definitely worth the money”
“No Oder, No Sticky Free and It Works”
“Is gentle on skin and not greasy”
“Strong”
“Just as good as Spray”
What buyers complain about
“The bugs are ignoring it”
“Did not work”
“Small”
“Secondly the smell is awful,very chemically”
“Too expensive for the poor result”
“It does not leave my skin sticky either”
“It definitely doesn't seem to last as long as the simple pump spray”
“It definitely doesn't seem to last as long as the simple pump spray”
“Greasy”
“Lotion came leaking and damaged”
Top return reasons
Common questions
- Is picaridin insect repellent lotion profitable to sell on Amazon United States?
- The niche generates $410K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +216.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the picaridin insect repellent lotion niche?
- 4 brands and 46 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in picaridin insect repellent lotion?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for picaridin insect repellent lotion peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.9× the quietest.
- What does it cost to enter the picaridin insect repellent lotion niche?
- Listings span $6.39–$57.97; the average listing price is $16.95 (sweet spot $15–$100). The average incumbent carries 8,729 reviews — the moat a new listing must climb.