Phospholipids
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Phospholipids is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $1.0M/yr107K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 522 sellers
Flapen Score
Phospholipids against its category
The dotted line is the Health & Household average. Past it, Phospholipids is stronger. Inside it, weaker.
Market
The Phospholipids market on Amazon at a glance
Shoppers on Amazon United States searched for Phospholipids 107K times last year and spent an estimated $1.0M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $1.0Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- bodybio pc28K searches a year
02 · Price
A sale here is worth $84.00.
Listings sell for $84.00 on average, from $25.38 to $191.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $84.00 that is $84K to $105K a year per listing.
- Average price
- $84.00inside the $15 to $100 sweet spot
- Price range
- $25.38–$191.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $84K–$105K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #49 within Lipid. It carries 1,111 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #49in Lipid
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,111per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Phospholipids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - Phosphatidyl Choline - Phospholipid Complex for Liver Support Cholesterol Metabolism & Healthy Bile* - Third-Party Certified - Gluten & Dairy-Free - 60 Softgels
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 923
- Age
- 24y ago

BodyBio PC - Phosphatidylcholine for Brain Cellular & Cognitive Health
- Price
- $58.63
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 7y ago

BodyBio PC - Phosphatidylcholine for Brain Cellular & Cognitive Health
- Price
- $191.60
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 18y ago

BodyBio PC - Phosphatidylcholine for Brain Cellular & Cognitive Health
- Price
- $104.72
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 18y ago

BodyBio Mental Clarity Healthy Aging & Gentle Daily Detox
- Price
- $59.54
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 9y ago
Trending
estimated 90-day click momentum
Needed. Prenatal Choline+ Liquid Capsules for Cognitive Development - Choline Supplements For Pregnancy - Aids Baby Brain Development & Supports Healthy Pregnancy - Third Party Tested - 30 Liquid Caps
- Price
- $25.38
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 1y ago

BodyBio Liposomal Glutathione - Antioxidant for Detox & Toxin Removal
- Price
- $67.96
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 4y ago

BodyBio PC - Phosphatidylcholine for Brain Cellular & Cognitive Health
- Price
- $191.60
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 18y ago

BodyBio PC - Phosphatidylcholine for Brain Cellular & Cognitive Health
- Price
- $58.63
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 7y ago

THORNE - Phosphatidyl Choline - Phospholipid Complex for Liver Support Cholesterol Metabolism & Healthy Bile* - Third-Party Certified - Gluten & Dairy-Free - 60 Softgels
- Price
- $32.92
- Rating
- 4.6/5
- Reviews
- 923
- Age
- 24y ago
Newest
by launch date
Needed. Prenatal Choline+ Liquid Capsules for Cognitive Development - Choline Supplements For Pregnancy - Aids Baby Brain Development & Supports Healthy Pregnancy - Third Party Tested - 30 Liquid Caps
- Price
- $25.38
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 1y ago

Ritual Natal Choline Supplement - 550mg - to Support Babys Cognitive Function When Taken During Pregnancy and Postpartum Choline Content in Breastmilk* - Vegan - Citrus - 60 Capsules - 30 Servings
- Price
- $29.73
- Rating
- 4.6/5
- Reviews
- 1,092
- Age
- 2y ago

BodyBio Liposomal Glutathione - Antioxidant for Detox & Toxin Removal
- Price
- $67.96
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 4y ago

BodyBio PC - Phosphatidylcholine for Brain Cellular & Cognitive Health
- Price
- $58.63
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 7y ago

BodyBio Mental Clarity Healthy Aging & Gentle Daily Detox
- Price
- $59.54
- Rating
- 4.4/5
- Reviews
- 1,474
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
522
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- BodyBio57%
- THORNE38%
- Ritual2%
- Needed.2%
Demand
Phospholipids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Phospholipids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bodybio pc28K/yr
- thorne choline16K/yr
- body bio pc liposomal phospholipid complex16K/yr
- body bio pc12K/yr
- thorne phosphatidyl choline8K/yr
- phospholipids7K/yr
- phospholipid complex6K/yr
- bodybio pc liposomal phospholipid complex3K/yr
- choline thorne4K/yr
- thorne phosphatidylcholine3K/yr
Reviews and returns
What reviews say buyers love and hate about Phospholipids
We read the reviews and the return reasons for every product selling here.
“Smells bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phospholipids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









