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Phospholipids

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Phospholipids is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$1.0M/yr107K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
87%top-5 click share · 4 brands · 522 sellers

Flapen Score

Phospholipids against its category

The dotted line is the Health & Household average. Past it, Phospholipids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phospholipids market on Amazon at a glance

Shoppers on Amazon United States searched for Phospholipids 107K times last year and spent an estimated $1.0M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
11.4%
Market size, estimated
$1.0Ma year
Peak month
July1.6× the quietest month
Top search term
bodybio pc28K searches a year

02 · Price

A sale here is worth $84.00.

Listings sell for $84.00 on average, from $25.38 to $191.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $84.00 that is $84K to $105K a year per listing.

Average price
$84.00inside the $15 to $100 sweet spot
Price range
$25.38–$191.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$84K–$105K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #49 within Lipid. It carries 1,111 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#49in Lipid
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,111per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Phospholipids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

522

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 238%
  • Brand 32%
  • Brand 42%

Demand

Phospholipids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Phospholipids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bodybio pc28K/yr
  • thorne choline16K/yr
  • body bio pc liposomal phospholipid complex16K/yr
  • body bio pc12K/yr
  • thorne phosphatidyl choline8K/yr
  • phospholipids7K/yr
  • phospholipid complex6K/yr
  • bodybio pc liposomal phospholipid complex3K/yr
  • choline thorne4K/yr
  • thorne phosphatidylcholine3K/yr

Reviews and returns

What reviews say buyers love and hate about Phospholipids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Smell”
0.4%of orders come back
“Smells bad”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Phospholipids questions

Answered from the same tracked data.