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Philips Zoom Night White 22

Fail

The top 5 products take 100% of clicks, so Philips Zoom Night White 22 is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$43K/yr9K searches / yr
90-day growth
+28.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 24 sellers

Flapen Score

Philips Zoom Night White 22 against its category

The dotted line is the Health & Household average. Past it, Philips Zoom Night White 22 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Zoom Night White 22 market on Amazon at a glance

Shoppers on Amazon United States searched for Philips Zoom Night White 22 9K times last year and spent an estimated $43K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+28.4%
Conversion, latest week
12.3%
Market size, estimated
$43Ka year
Peak month
July1.7× the quietest month
Top search term
philips zoom nite white 22%5K searches a year

02 · Price

A sale here is worth $36.96.

Listings sell for $36.96 on average, from $30.82 to $56.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $36.96 that is $4K to $9K a year per listing.

Average price
$36.96inside the $15 to $100 sweet spot
Price range
$30.82–$56.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Teeth Whitening. It carries 478 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#84in Teeth Whitening
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
478per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Philips Zoom Night White 22 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 225%
  • Brand 36%
  • Brand 45%

Demand

Philips Zoom Night White 22 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Philips Zoom Night White 22 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips zoom nite white 22%5K/yr
  • philips zoom nite white4K/yr
  • philips zoom night white 22492/yr
  • philips zoom night white 22%53/yr

Reviews and returns

What reviews say buyers love and hate about Philips Zoom Night White 22

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Tooth Brightening”
30%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“it didn't work as advertised”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Zoom Night White 22 questions

Answered from the same tracked data.