Skip to content
54

philips zoom day white 14 percent

Worth a look

Shows low returns (0.6%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 66Growth 34Conversion 78Competition 18Returns 97Price range 95Avg price 95Brand share 22Review moat 48Quality gap 48

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.68

avg listing price — sweet spot $15–$100

Price range

Incredible$28.88–$80.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$649K

$649K/yr · 194K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,708.46

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad78%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, philips zoom day white 14 percent is a $649K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

philips zoom day white 14 percent market data

Units sold / yr
13K–15K
avg 1,000–1,250/product
Revenue / yr
$534K–$640K
units × avg price
Conversion rate
7.8%
Avg BSR
#51
Page quality
0%
Prime
100%
Sponsored
38%
Out of stock
0.5%
Avg brand age
69 months
Avg seller age
135 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • NiteWhite33%
  • Generic24%
  • Arikit24%
  • Philips Sonicare5%
  • Zoom5%
  • Day White Excel4%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.1×

Top philips zoom day white 14 percent search terms

  • zoom whitening gel30K/yr
  • philips zoom whitening gel13K/yr
  • philips zoom whitening22K/yr
  • phillips zoom nite white 22 percent11K/yr
  • phillips zoom day white 14 percent8K/yr
  • philips zoom day white 14%5K/yr
  • zoom teeth whitening12K/yr
  • nitewhite8K/yr
  • philips zoom11K/yr
  • phillips zoom whitening gel12K/yr
All search terms

Top philips zoom day white 14 percent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$65K20%$130K30%$195K40%$260K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about philips zoom day white 14 percent

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening39%

“Whiter Teeth”

Efficiency11%

“It works fast”

Ease Of Use8%

“the trays are comfortable to use”

Quality-Overall7%

“Good quality”

Value For Money6%

“Worth the money”

Tooth Sensitivity5%

“No sensitivity”

Advertised Vs Actual Product3%

“Works as described”

Ease Of Application2%

“Application is easy and straightforward”

Brightness/Shine/Glow2%

“Strong and great whitener”

Instructions/User Manual/Troubleshooting2%

“the instructions are clear”

What buyers complain about

Functionality-Overall12%

“No longer effective”

Value For Money10%

“A little pricey”

Quality-Overall6%

“not the best”

Color5%

“even their whitest tooth looks beige”

Oral Hygiene5%

“Couldn't use the dentist office ones”

Ease Of Use4%

“its not the most comfortable process”

Thickness3%

“tray plastic is on the thick side”

Sensitivity-Overall3%

“I was worried about sensitivity”

Color Fading/Discoloration3%

“can cause discoloration”

Allergies3%

“The gel does irritate the gums a bit”

Top return reasons

Functionality-Overall22%
Advertised Vs Actual Product15%
Strength9%
Leak-Proof7%
Defective Material/Parts5%
Value For Money5%
Damage/Burn Hair4%
Ease Of Use2%
Tooth Brightening2%
Thickness2%

Common questions

Is philips zoom day white 14 percent profitable to sell on Amazon United States?
The niche generates $649K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the philips zoom day white 14 percent niche?
9 brands and 30 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in philips zoom day white 14 percent?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.6%.
When does demand for philips zoom day white 14 percent peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the philips zoom day white 14 percent niche?
Listings span $28.88–$80.86; the average listing price is $42.68 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.