Is philips sonicare toothbrush pink profitable to sell on Amazon United States?

The niche generates $987K/yr across 30 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the philips sonicare toothbrush pink niche?

15 brands and 40 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in philips sonicare toothbrush pink?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.8%.

When does demand for philips sonicare toothbrush pink peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 14.4× the quietest.

What does it cost to enter the philips sonicare toothbrush pink niche?

Listings span $9.52–$188.85; the average listing price is $54.94 (sweet spot $15–$100). The average incumbent carries 7,295 reviews — the moat a new listing must climb.

philips sonicare toothbrush pink

Worth a look

Shows a sweet-spot price point ($54.94 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$54.94

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Great$987K

$987K/yr · 334K searches

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.52–$188.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,294.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, philips sonicare toothbrush pink is a $987K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

philips sonicare toothbrush pink market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $824K–$1.1M; units × avg price
Conversion rate: 5.4%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

17%

Philips Sonicare33%
Oral-B22%
Rtauys8%
7AM2M8%
Aquasonic6%
SMILE NOVA6%
Open — no brand owns it (9 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 14.4×

Open Trend

Top philips sonicare toothbrush pink search terms

pink electric toothbrush129K/yr -8.1%3.8% conv.
electric toothbrush pink58K/yr +0.1%4.8% conv.
oral b electric toothbrush pink16K/yr -0.1%7.3% conv.
pink sonicare toothbrush14K/yr -7.9%7.1% conv.
philips sonicare toothbrush pink14K/yr -16.2%6.1% conv.
sonicare toothbrush pink13K/yr -9.4%8.7% conv.
pink toothbrush electric11K/yr -16.3%3.4% conv.
pink oral b electric toothbrush11K/yr -10.5%6.3% conv.
oral b pink electric toothbrush9K/yr +0.9%5.4% conv.
electric toothbrush for women6K/yr -3.7%3.1% conv.

All search terms

Top philips sonicare toothbrush pink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Pro 1000 Rechargeable Electric Toothbrush Pink

Oral-B$45.144.5★19,623 rev

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Advanced Sonic Technology Pressure Sensor Two Intensity Settings Smartimer & Quadpacer Deep Pink Model HX3681/26

Philips Sonicare$39.014.4★14,214 rev

Rtauys M5 Sonic Electric Toothbrush for Adults and Kids - Rechargeable Electric Toothbrush Kids Ages 12+ and Adults with 8 Brush Heads & Travel Case 120 Days Battery Life - Pink

Rtauys$17.084.3★4,636 rev

SMILE NOVA Sonic Lux Pink Electric Toothbrush for Adults Luxury Rechargeable Sonic Electric Toothbrush with Travel Case with GlowGuard Nano-Hydroxyapatite Whitening Toothpaste & 6 Brush Heads

SMILE NOVA$33.444.4★78 rev

7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 30 Days(Pink)

7AM2M$10.014.5★3,481 rev

Newest

by launch date

Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Light Pink HX7132/03

Philips Sonicare$61.87549 rev

3mo ago

Oral-B Rechargeable Electric Toothbrush iO3 Limited Deep Clean 3 Cleaning Modes Visual Pressure Sensor to Protect Gums 2 Brush Heads Travel Case Azalea Pink

Oral-B$92.0586 rev

5mo ago

Oral-B Rechargeable Electric Toothbrush iO Limited Simple Clean 3 Cleaning Modes Automatic Pressure Sensor to Protect Gums Travel Case Peach

Oral-B$62.0383 rev

5mo ago

Philips Sonicare 5900 Series Electric Toothbrush Pressure Sensor 6 Brushing Settings SmarTimer BrushPacer 21-day Runtime Gentle Professional-Clean Feel for Sensitive Gums Light Pink HX7132/02

Philips Sonicare$88.00649 rev

7mo ago

Philips Sonicare 7300 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 12 Brushing Settings SmarTimer 21-Day Runtime Travel Case Light Pink HX7422/04

Philips Sonicare$121.49465 rev

7mo ago

What buyers say about philips sonicare toothbrush pink

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Great deal”

Quality-Overall10%

“The build quality feels solid”

Charging9%

“Easy to charge”

Color7%

“The color is cute”

Battery Life6%

“Battery Life Are Excellent”

Ease Of Cleaning5%

“Cleans well”

Ease Of Use5%

“Ease to use”

Tooth Brightening5%

“makes your smile brighter”

Cleansing4%

“Cleans Well”

Brush Quality4%

“Good brush for the price”

What buyers complain about

Durability22%

“Broke already”

Charging21%

“Didn't charge”

Quality-Overall5%

“reducing product quality”

Size-Overall5%

“Which is shorter”

Battery Life4%

“Battery Life is Poor”

Value For Money4%

“Although expensive”

Ease Of Cleaning3%

“harder to get a thorough cleaning”

Functionality-Overall3%

“won't turn on”

Ease Of Use3%

“Too HARD to operate”

Strength3%

“Cheap and flimsy”

Top return reasons

Charging19%

Functionality-Overall15%

Size-Overall10%

Value For Money9%

Advertised Vs Actual Product9%