Philips Sonicare Replacement Heads W

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

+30.5%

Conversion, latest week

13.1%

Market size, estimated

$251Ka year

Peak month

March2.3× the quietest month

Top search term

philips sonicare replacement heads w15K searches a year

Listings sell for $30.06 on average, from $10.21 to $52.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $30.06 that is $23K to $30K a year per listing.

Average price

$30.06inside the $15 to $100 sweet spot

Price range

$10.21–$52.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$23K–$30K

Returns

0.7%of orders · Amazon United States median 2.1%

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #82 within Toothbrushes & Accessories. It carries 26,221 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#82in Toothbrushes & Accessories

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

26,221per listing

Listings tracked

6

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months