Philips Sonicare Airfloss
FailThe top 5 brands take 100% of clicks, so Philips Sonicare Airfloss is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $1.4M/yr457K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 32 sellers
Flapen Score
Philips Sonicare Airfloss against its category
The dotted line is the Health & Household average. Past it, Philips Sonicare Airfloss is stronger. Inside it, weaker.
Market
The Philips Sonicare Airfloss market on Amazon at a glance
Shoppers on Amazon United States searched for Philips Sonicare Airfloss 457K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $1.4Ma year
- Peak month
- November2.4× the quietest month
- Top search term
- sonicare water flosser88K searches a year
02 · Price
A sale here is worth $63.80.
Listings sell for $63.80 on average, from $30.19 to $83.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $63.80 that is $96K to $128K a year per listing.
- Average price
- $63.80inside the $15 to $100 sweet spot
- Price range
- $30.19–$83.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $96K–$128K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #44 within Dental Floss & Picks. It carries 23,069 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #44in Dental Floss & Picks
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 23,069per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Philips Sonicare Airfloss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 211%
- Brand 38%
- Brand 43%
Demand
Philips Sonicare Airfloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Philips Sonicare Airfloss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonicare water flosser88K/yr
- philips water flosser61K/yr
- philips sonicare water flosser48K/yr
- phillips water flosser40K/yr
- phillips sonicare water flosser33K/yr
- philips sonicare power flosser 300020K/yr
- philips sonicare cordless power flosser 300018K/yr
- sonicare waterpik20K/yr
- water flosser phillips12K/yr
- sonicare flosser16K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Sonicare Airfloss
We read the reviews and the return reasons for every product selling here.
“Broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Sonicare Airfloss questions
Answered from the same tracked data.