Philips Sonicare Airfloss

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

457K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

5.0%

Market size, estimated

$1.4Ma year

Peak month

November2.4× the quietest month

Top search term

sonicare water flosser88K searches a year

Listings sell for $63.80 on average, from $30.19 to $83.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $63.80 that is $96K to $128K a year per listing.

Average price

$63.80inside the $15 to $100 sweet spot

Price range

$30.19–$83.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$96K–$128K

Returns

2.8%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #44 within Dental Floss & Picks. It carries 23,069 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#44in Dental Floss & Picks

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

23,069per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months