Philips One Toothbrush Replacement Heads
MaybeProducts sell for $25.82 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Philips One Toothbrush Replacement Heads is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $340K/yr357K searches / yr
- 90-day growth
- +27.6%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 40 sellers
Flapen Score
Philips One Toothbrush Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Philips One Toothbrush Replacement Heads is stronger. Inside it, weaker.
Market
The Philips One Toothbrush Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Philips One Toothbrush Replacement Heads 357K times last year and spent an estimated $340K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.
- Searches, last 12 months
- 357K
- Growth, 90 days vs prior 90
- +27.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $340Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- philips one toothbrush73K searches a year
02 · Price
A sale here is worth $25.82.
Listings sell for $25.82 on average, from $8.65 to $44.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $25.82 that is $13K to $19K a year per listing.
- Average price
- $25.82inside the $15 to $100 sweet spot
- Price range
- $8.65–$44.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $13K–$19K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #82 within Toothbrushes & Accessories. It carries 8,039 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 74%
- Out of stock, average day
- 6.7%
- Average rank
- #82in Toothbrushes & Accessories
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 8,039per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Philips One Toothbrush Replacement Heads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Sonicare One by Sonicare Rechargeable Toothbrush Shimmer HY1200/25
- Price
- $30.83
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 2y ago

Philips Sonicare Battery Toothbrush Mint Light Blue HY1100/03
- Price
- $21.92
- Rating
- 4.5/5
- Reviews
- 18,957
- Age
- 5y ago

Philips Sonicare One by Sonicare Rechargeable Toothbrush Shimmer HY1200/05
- Price
- $40.50
- Rating
- 4.3/5
- Reviews
- 2,940
- Age
- 4y ago

Philips Sonicare One By Sonicare Battery Toothbrush Midnight
- Price
- $28.51
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 5y ago

Philips One by Sonicare 2pk Brush Heads Black BH1022/06
- Price
- $8.65
- Rating
- 4.7/5
- Reviews
- 17,061
- Age
- 4y ago
Trending
estimated 90-day click momentum
Philips Sonicare One By Sonicare Battery Toothbrush Midnight
- Price
- $28.51
- Rating
- 4.4/5
- Reviews
- 982
- Age
- 5y ago

Philips Sonicare One Rechargeable Toothbrush Shadow 2 Pcs HY1200/26
- Price
- $43.12
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2mo ago

Philips Sonicare One by Sonicare Rechargeable Toothbrush Shimmer HY1200/25
- Price
- $30.83
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 2y ago

Philips One by Sonicare Genuine Replacement Electric Toothbrush Heads 2 Brush Head Pack Up to 6 Month Supply Shimmer Pink BH1022/05
- Price
- $9.00
- Rating
- 4.7/5
- Reviews
- 17,061
- Age
- 4y ago

Aquasonic Icon ADA-Accepted Rechargeable Toothbrush | Magnetic Holder & Slim Travel Case | 2 Brushing Modes & Smart Timers | Gentle Micro-Vibrations (Stone)
- Price
- $19.18
- Rating
- 4.4/5
- Reviews
- 4,289
- Age
- 3y ago
Newest
by launch date
Philips Sonicare One Rechargeable Toothbrush Shadow 2 Pcs HY1200/26
- Price
- $43.12
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2mo ago

Bitvae R1 Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 60-Day Battery Life 5 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer Black
- Price
- $23.98
- Rating
- 4.4/5
- Reviews
- 969
- Age
- 1y ago

Bitvae ADA Accepted Electric Toothbrush Travel Toothbrush Rechargeable for Adults and Kids 60-Day Battery 5 Modes 8 Heads Portable Travel Case & Holder Shadow Black
- Price
- $18.84
- Rating
- 4.4/5
- Reviews
- 13,811
- Age
- 1y ago

Philips Sonicare One by Sonicare Rechargeable Toothbrush Shimmer HY1200/25
- Price
- $30.83
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 2y ago

Philips One Electric Toothbrush by Sonicare HY1100/51 - Micro Vibrations Soft bristles That Gently Polish and whiten teeths 3 Month Battery Life 2 Minute Timer and Quadpacer Red
- Price
- $19.65
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
0%
- Philips Sonicare65%
- Bitvae12%
- PHILIPS12%
- Aquasonic8%
- Norelco3%
- Open — no brand owns it (0%)
Demand
Philips One Toothbrush Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.1×
Search terms
Top Philips One Toothbrush Replacement Heads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- philips one toothbrush73K/yr
- phillips one toothbrush44K/yr
- philips one30K/yr
- bitvae electric toothbrush30K/yr
- phillips one22K/yr
- sonicare travel toothbrush18K/yr
- philips one sonicare toothbrush14K/yr
- philips sonicare one15K/yr
- sonicare one17K/yr
- philips one by sonicare10K/yr
Reviews and returns
What reviews say buyers love and hate about Philips One Toothbrush Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips One Toothbrush Replacement Heads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









