Is philips one toothbrush replacement heads profitable to sell on Amazon United States?

The niche generates $340K/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the philips one toothbrush replacement heads niche?

5 brands and 40 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in philips one toothbrush replacement heads?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.9%.

When does demand for philips one toothbrush replacement heads peak?

Demand peaks in Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the philips one toothbrush replacement heads niche?

Listings span $8.65–$44.92; the average listing price is $25.82 (sweet spot $15–$100). The average incumbent carries 8,039 reviews — the moat a new listing must climb.

philips one toothbrush replacement heads

Worth a look

Shows a sweet-spot price point ($25.82 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Incredible$25.82

avg listing price — sweet spot $15–$100

Price range

Great$8.65–$44.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+27.6%

90-day search growth — must beat 0% to launch

Market size

Good$340K

$340K/yr · 357K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,039.03

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, philips one toothbrush replacement heads is a $340K/yr Amazon United States market (357K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

philips one toothbrush replacement heads market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $387K–$516K; units × avg price
Conversion rate: 3.7%
Avg BSR: #82
Page quality: 0%
Prime: 74%
Sponsored: 37%
Out of stock: 6.7%
Avg brand age: 37 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

Philips Sonicare65%
Bitvae12%
PHILIPS12%
Aquasonic8%
Norelco3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +27.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.1×

Open Trend

Top philips one toothbrush replacement heads search terms

philips one toothbrush73K/yr +34.2%3.1% conv.
phillips one toothbrush44K/yr +31.8%3.7% conv.
philips one30K/yr +22.4%2.8% conv.
bitvae electric toothbrush30K/yr +8.8%5.0% conv.
phillips one22K/yr +15.2%3.5% conv.
sonicare travel toothbrush18K/yr +40.6%2.3% conv.
philips one sonicare toothbrush14K/yr +38.8%2.2% conv.
philips sonicare one15K/yr +39.4%3.8% conv.
sonicare one17K/yr +10.2%2.9% conv.
philips one by sonicare10K/yr +58.6%1.8% conv.

All search terms

Top philips one toothbrush replacement heads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Sonicare One by Sonicare Rechargeable Toothbrush Shimmer HY1200/25

Philips Sonicare$30.834.5★377 rev

Philips Sonicare Battery Toothbrush Mint Light Blue HY1100/03

Philips Sonicare$21.924.5★18,957 rev

Philips Sonicare One by Sonicare Rechargeable Toothbrush Shimmer HY1200/05

Philips Sonicare$40.504.3★2,940 rev

Philips Sonicare One By Sonicare Battery Toothbrush Midnight

Philips Sonicare$28.514.4★982 rev

Philips One by Sonicare 2pk Brush Heads Black BH1022/06

Philips Sonicare$8.654.7★17,061 rev

Newest

by launch date

Philips Sonicare One Rechargeable Toothbrush Shadow 2 Pcs HY1200/26

PHILIPS$43.1211 rev

2mo ago

Bitvae R1 Rotating Electric Toothbrush with 8 Brush Heads for Adults and Kids 60-Day Battery Life 5 Modes Rechargeable Power Toothbrush with 2-Minute Smart Timer Black

Bitvae$23.98969 rev

1y ago

Bitvae ADA Accepted Electric Toothbrush Travel Toothbrush Rechargeable for Adults and Kids 60-Day Battery 5 Modes 8 Heads Portable Travel Case & Holder Shadow Black

Bitvae$18.8413,811 rev

1y ago

Philips Sonicare One by Sonicare Rechargeable Toothbrush Shimmer HY1200/25

Philips Sonicare$30.83377 rev

2y ago

Philips One Electric Toothbrush by Sonicare HY1100/51 - Micro Vibrations Soft bristles That Gently Polish and whiten teeths 3 Month Battery Life 2 Minute Timer and Quadpacer Red

PHILIPS$19.65355 rev

2y ago

What buyers say about philips one toothbrush replacement heads

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality and arrived on time”

Value For Money12%

“Best value”

Ease Of Use7%

“EASE OF USE”

Charging7%

“Charge lasts”

Battery Life6%

“Long battery life”

Advertised Vs Actual Product5%

“As Advertised”

Efficiency3%

“First week all is working well”

Durability3%

“feels durable”

Ease Of Cleaning3%

“Cleans well”

Soft Feel2%

“my skin felt super smooth”

What buyers complain about

Durability24%

“Breaks easily”

Charging15%

“Not charging”

Quality-Overall8%

“Poor quality control”

Functionality-Overall5%

“Stopped working”

Battery Life5%

“Garbage battery life”

Value For Money3%

“Not worth the price”

Size-Overall3%

“super tight”

Strength3%

“Cheap, Flimsy”

Ease Of Cleaning2%

“Doesn't clean teeth”

Product Condition1%

“Product came used”

Top return reasons

Functionality-Overall19%

Charging12%

Size-Overall12%

Advertised Vs Actual Product9%

Defective Material/Parts8%

Product Condition5%

Value For Money5%

Quality-Overall3%

Strength2%

Color2%

Common questions

Is philips one toothbrush replacement heads profitable to sell on Amazon United States?: The niche generates $340K/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the philips one toothbrush replacement heads niche?: 5 brands and 40 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips one toothbrush replacement heads?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.9%.
When does demand for philips one toothbrush replacement heads peak?: Demand peaks in Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the philips one toothbrush replacement heads niche?: Listings span $8.65–$44.92; the average listing price is $25.82 (sweet spot $15–$100). The average incumbent carries 8,039 reviews — the moat a new listing must climb.