Phenylephrine
FailDemand is soft, at -21.5% this quarter, so Phenylephrine is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $272K/yr447K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 65 sellers
Flapen Score
Phenylephrine against its category
The dotted line is the Health & Household average. Past it, Phenylephrine is stronger. Inside it, weaker.
Market
The Phenylephrine market on Amazon at a glance
Shoppers on Amazon United States searched for Phenylephrine 447K times last year and spent an estimated $272K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.
- Searches, last 12 months
- 447K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $272Ka year
- Peak month
- August4.2× the quietest month
- Top search term
- pseudoephedrine218K searches a year
02 · Price
A sale here is worth $10.95.
Listings sell for $10.95 on average, from $4.17 to $26.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $10.95 that is $22K to $27K a year per listing.
- Average price
- $10.95under the $15 to $100 sweet spot
- Price range
- $4.17–$26.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $22K–$27K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Allergy, Sinus & Asthma. It carries 7,253 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Allergy, Sinus & Asthma
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 7,253per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Phenylephrine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Nasal & Sinus Congestion Relief Due to Cold & Allergies (300 Count (Pack of 1))
- Price
- $12.63
- Rating
- 4.6/5
- Reviews
- 5,896
- Age
- 5y ago

Sudafed PE Sinus Congestion Relief Tablets Maximum Strength Non-Drowsy 10 mg Phenylephrine HCI Decongestant for Sinus Pressure and Nasal Congestion Relief Due to Cold or Allergies 36 Count
- Price
- $12.27
- Rating
- 4.6/5
- Reviews
- 11,494
- Age
- 10y ago

GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE
- Price
- $12.68
- Rating
- 4.6/5
- Reviews
- 5,447
- Age
- 5y ago

ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE
- Price
- $11.13
- Rating
- 4.6/5
- Reviews
- 4,469
- Age
- 1y ago

ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets
- Price
- $8.20
- Rating
- 4.6/5
- Reviews
- 4,469
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 25,672
- Age
- 13y ago

Sudafed PE Sinus Pressure Relief Plus Pain Relief Tablets Maximum Strength Non-Drowsy Decongestant OTC Sinus Medicine with Acetaminophen and Phenylephrine HCl Nasal Decongestant 24 CT
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 11,739
- Age
- 13y ago

ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets
- Price
- $8.20
- Rating
- 4.6/5
- Reviews
- 4,469
- Age
- 9mo ago

HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 5,896
- Age
- 3y ago

GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE
- Price
- $12.68
- Rating
- 4.6/5
- Reviews
- 5,447
- Age
- 5y ago
Newest
by launch date
ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets
- Price
- $8.20
- Rating
- 4.6/5
- Reviews
- 4,469
- Age
- 9mo ago

ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE
- Price
- $11.13
- Rating
- 4.6/5
- Reviews
- 4,469
- Age
- 1y ago

NUVICARE Max Strength PE Phenylephrine HCl 10mg Non Drowsy Nasal Decongestant - Allergy Sinus Congestion Relief Compare to Sudafed PE Decongestant Tablets - Sinus Decongestants for Adults (100 Count)
- Price
- $9.55
- Rating
- 4.6/5
- Reviews
- 1,280
- Age
- 2y ago

Puregen Labs Nasal Decongestant PE 100 Tablets | Phenylephrine HCl 10 mg Tablets | Maximum Strength | Non Drowsy Nasal & Sinus Congestion Relief Due to Cold or Allergies (1)
- Price
- $8.92
- Rating
- 4.5/5
- Reviews
- 1,592
- Age
- 3y ago

HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 5,896
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
65
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
4%
- Sudafed35%
- HealthA2Z26%
- GenCare16%
- ValuMeds14%
- P Puregen Labs3%
- Amazon Basic Care3%
- Open — no brand owns it (2 brands, 4%)
Demand
Phenylephrine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Aug · busiest ÷ quietest = 4.2×
Search terms
Top Phenylephrine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pseudoephedrine218K/yr
- phenylephrine76K/yr
- pseudoephedrine decongestant26K/yr
- nasal decongestant tablets27K/yr
- phenylephrine hcl 10mg24K/yr
- decongestant tablets16K/yr
- phenylephrine hcl12K/yr
- pseudoephedrine 12 hour7K/yr
- pseudoephedrine hydrochloride7K/yr
- pseudoephedrine hcl 30 mg6K/yr
Reviews and returns
What reviews say buyers love and hate about Phenylephrine
We read the reviews and the return reasons for every product selling here.
“Not Effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phenylephrine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









