Is petroleum jelly tube profitable to sell on Amazon United States?

The niche generates $859K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (44/100).

How competitive is the petroleum jelly tube niche?

7 brands and 87 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in petroleum jelly tube?

Top complaints mined from reviews: Ease Of Use, Size-Overall, Moist/Dry. The return rate is 0.2%.

When does demand for petroleum jelly tube peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the petroleum jelly tube niche?

Listings span $3.41–$22.35; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 6,359 reviews — the moat a new listing must climb.

petroleum jelly tube

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$859K

$859K/yr · 488K searches

Avg price

Okay$10.91

avg listing price — sweet spot $15–$100

Price range

Okay$3.41–$22.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,358.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, petroleum jelly tube is a $859K/yr Amazon United States market (488K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Vaseline34%
Curad27%
Kendall25%
CareAll6%
Amazon Essentials4%
Aquaphor2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

All search terms

Top petroleum jelly tube products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ

Vaseline$8.164.6★281 rev

Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each

Kendall$8.534.8★3,975 rev

CURAD Petroleum Jelly Skin Protectant Ointment for Dry Cracked Skin 1 oz Tube (12 Pack)

Curad$19.134.7★4,558 rev

CURAD Petroleum Jelly Skin Protectant and Moisturizer 1 oz. Tube

Curad$4.574.7★4,558 rev

Vaseline Pure Ultra White Petroleum Jelly Ointment Kendall 2-pack 3.25 oz. each

Kendall$6.584.7★2,630 rev

Newest

by launch date

Vaseline Original Healing Jelly 3 Pack White Petrolatum Skin Protectant for Mess-Free Moisturizing On-the-Go with 3x Purified Purity Guaranteed Formula 6.8 oz

Vaseline$22.35281 rev

4mo ago

Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ

Vaseline$8.16281 rev

6mo ago

CareALL Petroleum Jelly 4 Oz. Tube (6 Pack) Unscented 100% Pure White Petrolatum Jelly USP Moisturizer for Dry Cracked Skin and Lips Protectant for Minor Cuts Scrapes Burns.

CareAll$15.48330 rev

2y ago

Amazon Essentials Petroleum Jelly White Petrolatum Skin Protectant Unscented 3.75 Ounce 1-Pack (Previously Amazon Basics)

Amazon Essentials$3.4111,081 rev

4y ago

Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each

Kendall$8.533,975 rev

8y ago

What buyers say about petroleum jelly tube

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Overall, product is good and moisturizes lips”

Moist/Dry16%

“Excellent Moisturizer”

Value For Money11%

“Great deal”

Ease Of Use8%

“Easy on the go”

Advertised Vs Actual Product6%

“Exactly what I wanted”

Suitability Dry Skin4%

“helps a lot with dry skin”

Efficiency4%

“works quickly”

Size-Overall4%

“handy size and good to have on hand”

Soft Feel3%

“Feels good”

Allergies2%

“No allergies”

What buyers complain about

Ease Of Use13%

“Hard to open”

Size-Overall11%

“HUGE”

Moist/Dry7%

“I had very dry”

Thickness5%

“Too thick to squeeze”

Allergies5%

“most things cause a rash”

Quality-Overall4%

“Poor Quality”

Value For Money4%

“Waste of money”

Oily/Greasy3%

“To me its to greasy”

Durability3%

“Busted during first use”

Smell2%

“No funny or strong scent”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product10%

Leak-Proof7%

Value For Money7%

Defective Material/Parts4%

Product Condition4%

Functionality-Overall4%

Smell2%

Texture/Consistency-Overall2%

Ease Of Use2%

Common questions

Is petroleum jelly tube profitable to sell on Amazon United States?: The niche generates $859K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (44/100).
How competitive is the petroleum jelly tube niche?: 7 brands and 87 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in petroleum jelly tube?: Top complaints mined from reviews: Ease Of Use, Size-Overall, Moist/Dry. The return rate is 0.2%.
When does demand for petroleum jelly tube peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the petroleum jelly tube niche?: Listings span $3.41–$22.35; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 6,359 reviews — the moat a new listing must climb.

petroleum jelly tube

petroleum jelly tube market data

Competition & brand share

Demand & seasonality

Top petroleum jelly tube search terms