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Petroleum Jelly Tube

Fail

The top 5 brands take 96% of clicks, so Petroleum Jelly Tube is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$859K/yr488K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
78%top-5 click share · 7 brands · 87 sellers

Flapen Score

Petroleum Jelly Tube against its category

The dotted line is the Health & Household average. Past it, Petroleum Jelly Tube is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Petroleum Jelly Tube market on Amazon at a glance

Shoppers on Amazon United States searched for Petroleum Jelly Tube 488K times last year and spent an estimated $859K. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $859K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
16.1%
Market size, estimated
$859Ka year
Peak month
January1.8× the quietest month
Top search term
vaseline tube127K searches a year

02 · Price

A sale here is worth $10.91.

Listings sell for $10.91 on average, from $3.41 to $22.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $10.91 that is $44K to $55K a year per listing.

Average price
$10.91under the $15 to $100 sweet spot
Price range
$3.41–$22.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$44K–$55K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Antibiotics & Antiseptics. It carries 6,359 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#109in Antibiotics & Antiseptics
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
6,359per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
79 months

Products

Top Petroleum Jelly Tube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

87

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 134%
  • Brand 227%
  • Brand 325%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Petroleum Jelly Tube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Petroleum Jelly Tube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline tube127K/yr
  • petroleum jelly squeeze tube114K/yr
  • petroleum jelly tube63K/yr
  • curad petroleum jelly41K/yr
  • vaseline petroleum jelly tube24K/yr
  • vaseline squeeze tube17K/yr
  • vaseline in a tube15K/yr
  • vaseline tube petroleum jelly15K/yr
  • vasoline small tube3K/yr
  • vaseline tubes12K/yr

Reviews and returns

What reviews say buyers love and hate about Petroleum Jelly Tube

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Ease Of Use”
0.2%of orders come back
“Hard to open”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Petroleum Jelly Tube questions

Answered from the same tracked data.