Skip to content

Pet Laundry Detergent

Fail

The top 5 products take 86% of clicks, so Pet Laundry Detergent is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$394K/yr184K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
86%top-5 click share · 9 brands · 15 sellers

Flapen Score

Pet Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Pet Laundry Detergent is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Pet Laundry Detergent 184K times last year and spent an estimated $394K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
9.8%
Market size, estimated
$394Ka year
Peak month
January1.8× the quietest month
Top search term
pet laundry detergent47K searches a year

02 · Price

A sale here is worth $21.89.

Listings sell for $21.89 on average, from $8.36 to $36.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $21.89 that is $44K to $55K a year per listing.

Average price
$21.89inside the $15 to $100 sweet spot
Price range
$8.36–$36.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$44K–$55K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Laundry. It carries 1,386 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#149in Laundry
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,386per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pet Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

9%

  • Brand 145%
  • Brand 216%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Pet Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Pet Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet laundry detergent47K/yr
  • dog laundry detergent21K/yr
  • pet detergent11K/yr
  • pet laundry detergent odor remover16K/yr
  • dog detergent9K/yr
  • pet enzyme laundry detergent9K/yr
  • pet detergent laundry17K/yr
  • pet safe laundry detergent10K/yr
  • pet safe detergent8K/yr
  • dog detergent laundry10K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Laundry Detergent

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.4%of orders come back
“dog beds came out smelling like pee”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pet Laundry Detergent questions

Answered from the same tracked data.