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Pet Friendly Air Fresheners

Pass

Pet Friendly Air Fresheners scores 65 out of 100, a Pass. Shoppers spend an estimated $291K a year here, search demand grew +28.7% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$291K/yr318K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
43%top-5 click share · 17 brands · 126 sellers

Flapen Score

Pet Friendly Air Fresheners against its category

The dotted line is the Health & Household average. Past it, Pet Friendly Air Fresheners is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Friendly Air Fresheners market on Amazon at a glance

Shoppers on Amazon United States searched for Pet Friendly Air Fresheners 318K times last year and spent an estimated $291K. The top 5 brands take 73% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
5.7%
Market size, estimated
$291Ka year
Peak month
June1.6× the quietest month
Top search term
pet safe air freshener31K searches a year

02 · Price

A sale here is worth $16.19.

Listings sell for $16.19 on average, from $4.80 to $51.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $16.19 that is $4K to $8K a year per listing.

Average price
$16.19inside the $15 to $100 sweet spot
Price range
$4.80–$51.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #32 within Air Fresheners. It carries 5,152 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#32in Air Fresheners
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
5,152per listing
Listings tracked
32

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pet Friendly Air Fresheners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

126

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

21%

  • Brand 126%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Pet Friendly Air Fresheners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pet Friendly Air Fresheners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet safe air freshener31K/yr
  • pet friendly air fresheners52K/yr
  • pet air freshener34K/yr
  • cat safe air freshener30K/yr
  • pet safe air fresheners for home43K/yr
  • non toxic pet safe home fragrance17K/yr
  • cat air freshener16K/yr
  • pet friendly air fresheners plug in7K/yr
  • non toxic air fresheners for cats6K/yr
  • pet scents odor eliminator10K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Friendly Air Fresheners

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.4%of orders come back
“CHEMICAL SMELL”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pet Friendly Air Fresheners questions

Answered from the same tracked data.