Pet Friendly Air Fresheners
PassPet Friendly Air Fresheners scores 65 out of 100, a Pass. Shoppers spend an estimated $291K a year here, search demand grew +28.7% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $291K/yr318K searches / yr
- 90-day growth
- +28.7%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 126 sellers
Flapen Score
Pet Friendly Air Fresheners against its category
The dotted line is the Health & Household average. Past it, Pet Friendly Air Fresheners is stronger. Inside it, weaker.
Market
The Pet Friendly Air Fresheners market on Amazon at a glance
Shoppers on Amazon United States searched for Pet Friendly Air Fresheners 318K times last year and spent an estimated $291K. The top 5 brands take 73% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.
- Searches, last 12 months
- 318K
- Growth, 90 days vs prior 90
- +28.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $291Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- pet safe air freshener31K searches a year
02 · Price
A sale here is worth $16.19.
Listings sell for $16.19 on average, from $4.80 to $51.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $16.19 that is $4K to $8K a year per listing.
- Average price
- $16.19inside the $15 to $100 sweet spot
- Price range
- $4.80–$51.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #32 within Air Fresheners. It carries 5,152 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #32in Air Fresheners
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 5,152per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pet Friendly Air Fresheners products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glade PlugIns Refills Air Freshener Starter Kit Pet Fresh Scent Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 1 Warmer + 2 Refills
- Price
- $7.07
- Rating
- 4.6/5
- Reviews
- 2,886
- Age
- 1y ago

MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 1,601
- Age
- 1y ago

Arm & Hammer Pet Scents Gel Odor Eliminator Baking Soda Deodorizer for Pet Rooms Litter Box Areas and Indoor Spaces Long-Lasting Solid Gel Format Fresh Breeze Scent 15 Oz
- Price
- $8.11
- Rating
- 4.2/5
- Reviews
- 2,952
- Age
- 5y ago

Glade PlugIns Refills Air Freshener Pet Fresh Scent Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count
- Price
- $13.24
- Rating
- 4.6/5
- Reviews
- 2,886
- Age
- 1y ago

Arm & Hammer for Pets Air Care Pet Scents Deodorizing Gel Beads Pet Odor Eliminator for Rooms Closets and Small Spaces with Long Lasting Odor Control Fresh Breeze Scent 12 oz
- Price
- $6.76
- Rating
- 4.2/5
- Reviews
- 7,295
- Age
- 5y ago
Trending
estimated 90-day click momentum
Arm & Hammer for Pets Air Care Pet Scents Deodorizing Gel Beads Pet Odor Eliminator for Rooms Closets and Small Spaces with Long Lasting Odor Control Lavender Fields Scent 12 oz
- Price
- $6.71
- Rating
- 4.2/5
- Reviews
- 7,295
- Age
- 5y ago

Azuna Pet Odor Eliminator for Strong Odor Gel | Plant Powered Australian Tea Tree Oil | Dog and Cat Room Deodorizer | Child and Pet Safe Air Fresheners for home | Cedarwood Scent | 8oz Pod
- Price
- $39.76
- Rating
- 3.7/5
- Reviews
- 246
- Age
- 9mo ago

Enviroscent Non Toxic Air Freshener (Lemon Leaf & Thyme) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill
- Price
- $16.80
- Rating
- 3.8/5
- Reviews
- 1,065
- Age
- 4y ago

Drift Home Scent Diffuser Starter Kit in Grove - Adjustable and Long Lasting Diffuser Aroma - Clean Ingredients Pet Safe
- Price
- $34.83
- Rating
- 4.0/5
- Reviews
- 1,502
- Age
- 1y ago

Glade PlugIns Refills Air Freshener Starter Kit Pet Fresh Scent Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 1 Warmer + 2 Refills
- Price
- $7.07
- Rating
- 4.6/5
- Reviews
- 2,886
- Age
- 1y ago
Newest
by launch date
Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty
- Price
- $22.09
- Rating
- 4.5/5
- Reviews
- 3,808
- Age
- 6mo ago

Azuna Pet Odor Eliminator for Strong Odor Gel | Plant Powered Australian Tea Tree Oil | Dog and Cat Room Deodorizer | Child and Pet Safe Air Fresheners for home | Cedarwood Scent | 8oz Pod
- Price
- $39.76
- Rating
- 3.7/5
- Reviews
- 246
- Age
- 9mo ago

MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 1,601
- Age
- 1y ago

MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Orange Blossom Scent 12oz
- Price
- $10.37
- Rating
- 4.4/5
- Reviews
- 1,601
- Age
- 1y ago

Drift Home Scent Diffuser Starter Kit in Grove - Adjustable and Long Lasting Diffuser Aroma - Clean Ingredients Pet Safe
- Price
- $34.83
- Rating
- 4.0/5
- Reviews
- 1,502
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
126
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 88%
Open market
21%
- Glade26%
- Arm & Hammer18%
- Mrs. MEYER'S12%
- Enviroscent9%
- Febreze8%
- Poo-Pourri5%
Demand
Pet Friendly Air Fresheners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Pet Friendly Air Fresheners search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pet safe air freshener31K/yr
- pet friendly air fresheners52K/yr
- pet air freshener34K/yr
- cat safe air freshener30K/yr
- pet safe air fresheners for home43K/yr
- non toxic pet safe home fragrance17K/yr
- cat air freshener16K/yr
- pet friendly air fresheners plug in7K/yr
- non toxic air fresheners for cats6K/yr
- pet scents odor eliminator10K/yr
Reviews and returns
What reviews say buyers love and hate about Pet Friendly Air Fresheners
We read the reviews and the return reasons for every product selling here.
“CHEMICAL SMELL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pet Friendly Air Fresheners questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









