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Pest Control

Pass

Pest Control scores 70 out of 100, a Pass. Shoppers spend an estimated $412K a year here, search demand grew +32.3% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Market size
$412K/yr287K searches / yr
90-day growth
+32.3%search demand this quarter
Competition
42%top-5 click share · 20 brands · 94 sellers

Flapen Score

Pest Control against its category

The dotted line is the Health & Household average. Past it, Pest Control is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pest Control market on Amazon at a glance

Shoppers on Amazon United States searched for Pest Control 287K times last year and spent an estimated $412K. The top 5 brands take 65% of clicks. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+32.3%
Conversion, latest week
5.7%
Market size, estimated
$412Ka year
Top search term
bug repellent indoor44K searches a year

02 · Price

A sale here is worth $25.21.

Listings sell for $25.21 on average, from $6.62 to $47.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $25.21 that is $6K to $13K a year per listing.

Average price
$25.21inside the $15 to $100 sweet spot
Price range
$6.62–$47.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #188 within Indoor Insect & Pest Control. It carries 10,895 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
31.9%
Average rank
#188in Indoor Insect & Pest Control
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
10,895per listing
Listings tracked
32

04 · Newcomers

10 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
10Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pest Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

94

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

29%

  • Brand 120%
  • Brand 218%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Pest Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 3.2× · 10 of 12 months tracked

Search terms

Top Pest Control search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bug repellent indoor44K/yr
  • pest lab for bed bugs35K/yr
  • pestlab for bed bugs36K/yr
  • bug deterrent10K/yr
  • bell and howell ultrasonic pest repeller19K/yr
  • bell howell ultrasonic pest repeller15K/yr
  • bell and howell22K/yr
  • pest control indoor15K/yr
  • indoor insect repellent10K/yr
  • pest reject13K/yr

Reviews and returns

What reviews say buyers love and hate about Pest Control

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Pest/Insect Control”
35%of negative reviews mention “Pest/Insect Control”
1.0%of orders come back
“Does not repel pest”
A buyer, on “Pest/Insect Control”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pest Control questions

Answered from the same tracked data.