Personalized Wrapping Paper

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

1.8%

Market size, estimated

$84Ka year

Peak month

December14.1× the quietest month

Top search term

custom wrapping paper103K searches a year

Listings sell for $18.47 on average, from $8.68 to $37.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.47 that is $0 to $2K a year per listing.

Average price

$18.47inside the $15 to $100 sweet spot

Price range

$8.68–$37.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #1,599 within Gift Wrap Paper. It carries 41 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

15%

Out of stock, average day

7.6%

Average rank

#1,599in Gift Wrap Paper

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

41per listing

Listings tracked

13

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months