personalized wrapping paper
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible41.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.47avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.68–$37.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 258K searches
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, personalized wrapping paper is a $84K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
personalized wrapping paper market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $14K–$18K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,599
- Page quality
- 0%
- Prime
- 15%
- Sponsored
- 85%
- Out of stock
- 7.6%
- Avg brand age
- 24 months
- Avg seller age
- 246 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
11%
- DIYKST39%
- VulgrCo28%
- Big Dot of Happiness10%
- Bleu Reign5%
- Tuskartro4%
- FunStudio4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.1×
Top personalized wrapping paper search terms
- custom wrapping paper103K/yr
- personalized wrapping paper50K/yr
- personalized wrapping paper with name7K/yr
- custom wrapping paper birthday5K/yr
- customized wrapping paper12K/yr
- custom gift wrapping paper7K/yr
- personalized gift wrapping paper4K/yr
- customizable wrapping paper4K/yr
- personalized christmas wrapping paper19K/yr
- name wrapping paper4K/yr
Top personalized wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DIYKST Personalized Gift Wrapping Paper Custom Wrapping Paper Face Photo Name Made in USA Customized Birthday Gift Wrap Paper Roll for Kids Men Women Birthday Christmas 58x 23
DIYKST$16.084.3★69 rev
VulgrCo Custom Gift Wrap - Add Your Own Image Photo Logo Text - Customizable Pattern Wrapping Paper for Personalized Presents Birthday Christmas Holiday Novelty (Custom Gift Wrap)
VulgrCo$28.333.9★22 rev
Big Dot of Happiness Personalized Photo Birthday Wrapping Paper Funny Custom Face Bday Gift Wrap for Adults Teens Pets & Kids Birthdays 24 in x 7 feet (1 Fun Face 1 Roll)
Big Dot of Happiness$15.724.8★111 rev
DIYKST Custom Wrapping Paper with Photo Face Name Personalized Wrapping Paper with Picture Text Funny Wrap Papers Rolls Customized Christmas Birthday Gift for Kids Men Women 58x 23
DIYKST$15.984.2★36 rev
Bleu Reign BR Gift Shop Photo Grid Wrapping Paper | Upload Your Photos to Create a Custom Collage Gift Wrap | 24 W
Bleu Reign$37.983.3★5 rev
Newest
by launch date
HTVFast Custom Gift Wrapping Paper Personalize with Your Photos & Designs Printed on Premium 70# Gloss Paper 1 Yard 2 Yard 5 Yard or 10 Yard Rolls Made in the USA
HTVFast$21.126 rev
VulgrCo Custom Gift Wrap - Add Your Own Image Photo Logo Text - Customizable Pattern Wrapping Paper for Personalized Presents Birthday Christmas Holiday Novelty (Custom Gift Wrap)
VulgrCo$28.3322 rev
WRAPAHOLIC Blue Monogram Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Letter S Stripe Watercolor Blue Floral Wrapping Paper for Birthday Bridal Shower Wedding Baby Shower
WRAPAHOLIC$9.8210 rev
Bleu Reign BR Gift Shop Photo Grid Wrapping Paper | Upload Your Photos to Create a Custom Collage Gift Wrap | 24 W
Bleu Reign$37.985 rev
DIYKST Custom Wrapping Paper with Photo Face Name Personalized Wrapping Paper with Picture Text Funny Wrap Papers Rolls Customized Christmas Birthday Gift for Kids Men Women 58x 23
DIYKST$15.9836 rev
Trending
90-day click momentumDIYKST Custom Wrapping Paper with Photo Face Name Personalized Wrapping Paper with Picture Text Funny Wrap Papers Rolls Customized Christmas Birthday Gift for Kids Men Women 58x 23
DIYKST$15.984.2★
VulgrCo Custom Gift Wrap - Add Your Own Image Photo Logo Text - Customizable Pattern Wrapping Paper for Personalized Presents Birthday Christmas Holiday Novelty (Custom Gift Wrap)
VulgrCo$28.333.9★
WRAPAHOLIC Blue Monogram Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Letter S Stripe Watercolor Blue Floral Wrapping Paper for Birthday Bridal Shower Wedding Baby Shower
WRAPAHOLIC$9.824.7★
Tuskartro Custom Wrapping Paper with Name Personalized Birthday Holiday Gift Wrapping Paper for Men Women Kids Her Him Baby Shower
Tuskartro$20.534.1★
DIYKST Personalized Christmas Birthday Wrapping Paper With Photo Pictures Custom Wrapping Paper Customized Wrap Papers Rolls Funny Xmas Gift for Him Her Boys Girls Mom Dad 58x 23
DIYKST$18.644.2★
What buyers say about personalized wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Well, it was very well made”
“Creates a really cool customized birthday celebration gift for your friends or family member”
“Exceeded Expectations”
“GREAT colors”
“Its thick and I like that you can customize it to have the design you want”
“Its thick and I like that you can customize it to have the design you want”
“The finish was great”
“I am very happy with how they look”
“Its heavy duty”
“its a great value for your money”
What buyers complain about
“Also, too expensive for what it is”
“Pics uploaded were cut off”
“The coloring was horrible”
“Its small as it is”
“Manufacturer doesn't care about quality or customer satisfaction”
“It does have a smell to it when you get it”
Top return reasons
Common questions
- Is personalized wrapping paper profitable to sell on Amazon United States?
- The niche generates $84K/yr across 13 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the personalized wrapping paper niche?
- 11 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in personalized wrapping paper?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Color. The return rate is 0.1%.
- When does demand for personalized wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.1× the quietest.
- What does it cost to enter the personalized wrapping paper niche?
- Listings span $8.68–$37.98; the average listing price is $18.47 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.