Personalized Cocktail Napkins

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

+23.1%

Conversion, latest week

1.4%

Market size, estimated

$277Ka year

Peak month

June1.8× the quietest month

Top search term

custom napkins96K searches a year

Listings sell for $43.66 on average, from $9.17 to $100.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $43.66 that is $0 to $4K a year per listing.

Average price

$43.66inside the $15 to $100 sweet spot

Price range

$9.17–$100.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #607 within Disposable Napkins. It carries 275 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

24%

Out of stock, average day

0.7%

Average rank

#607in Disposable Napkins

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

275per listing

Listings tracked

37

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months