Personal Orthodontic Supplies

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

4.9%

Market size, estimated

$213Ka year

Peak month

May4.7× the quietest month

Top search term

braces care114K searches a year

Listings sell for $11.28 on average, from $3.82 to $26.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $11.28 that is $3K to $6K a year per listing.

Average price

$11.28under the $15 to $100 sweet spot

Price range

$3.82–$26.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #45 within Dental Floss & Picks. It carries 5,761 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#45in Dental Floss & Picks

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

5,761per listing

Listings tracked

31

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months