personal orthodontic supplies
Worth a lookShows low returns (0.6%), but soft demand (-1.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$3.82–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Market size
Okay$213K$213K/yr · 388K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,760.77avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, personal orthodontic supplies is a $213K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
personal orthodontic supplies market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $226K–$282K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.7%
- Avg brand age
- 52 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
110
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
48%
Top 20: 90%
Open market
38%
- Colgate16%
- Platypus14%
- Grin13%
- ORVANCE8%
- EverSmile7%
- Oral-B4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×
Top personal orthodontic supplies search terms
- braces care114K/yr
- braces essentials33K/yr
- braces accessories28K/yr
- ortodoncia23K/yr
- orthodontic21K/yr
- braces essentials for adults17K/yr
- mouthwash for braces17K/yr
- braces stuff15K/yr
- personal orthodontic supplies15K/yr
- braces mouthwash13K/yr
Top personal orthodontic supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Ortho Defense Phos-Flur Anticavity Mouthwash Alcohol Free Mouthwash for Braces Made with Fluoride and Phosphate to Reduce White Spots and Help Prevent Cavities Mint 16.9 Fl Oz Bottle
Colgate$12.334.7★1,452 rev
Platypus Orthodontic Flossers for Braces 40 Count (Pack of 1) Ortho Picks for Adults & Kids Fits Under Arch Wire Non-Damaging Encourage Flossing Habits
Platypus$10.054.7★14,242 rev
OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
ORVANCE$13.404.1★6,987 rev
GRIN Braces Flosser Floss Picks Designed for Braces 60 Count Dental Flossers Recycled Plastic Ortho Approved Premium Thin Floss Includes Handy Wax Scraper and Pick
Grin$3.824.6★1,359 rev
EverSmile OrthoFoam Braces Cleaner Brushable Foam Whitens Teeth Eliminates Bacteria Fights Plaque and Bad Breath Cleans Under Metal Ceramic Clear Brackets and Wires 50ml
EverSmile$18.874.5★4,360 rev
Newest
by launch date
TuckPoki Mini Disposable Travel Toothbrushes with Toothpaste 24 Count
TuckPoki$9.89291 rev
6-in-1 Orthodontic Oral Care Kit with Case Detachable Toothbrush Interdental Brush Dental Floss Pick Toothpick Brush Dental Wax with Cutter Elastic Hook Set for Braces Daily Travel Use (Pink)
Ceonam$7.0636 rev
GuruNanda Mini Disposable Toothbrushes with Toothpaste & Toothpick Prepasted Ready-to-Go Travel Toothbrush with Butter on Gums Bristles - Fluoride Free No Rinsing Individually Wrapped 70 Ct
GuruNanda$26.951,916 rev
lanjue 100 Pcs Interdental Brushes 6 Sizes Braces Flossers for Cleaner Braces Brush Soft Dental Brushes Toothpicks Dental Floss Picks Dental for Braces Oral Cleaning(10 Colors)
lanjue$8.41466 rev
Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)
Malisseladi$8.461,023 rev
Trending
90-day click momentumTuckPoki Mini Disposable Travel Toothbrushes with Toothpaste 24 Count
TuckPoki$9.894.6★
Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)
Malisseladi$8.464.5★
lanjue 100 Pcs Interdental Brushes 6 Sizes Braces Flossers for Cleaner Braces Brush Soft Dental Brushes Toothpicks Dental Floss Picks Dental for Braces Oral Cleaning(10 Colors)
lanjue$8.414.6★
Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care
Onlyone$22.864.4★
100PCS Interdental Brushes Between Teeth for Braces Flossers Brush Cleaner Orthodontic Flossers for Braces Cleaning Kit Dental Teeth Cleaning Tools (Bright Colors Multiple Sizes
Bozenu$7.104.7★
What buyers say about personal orthodontic supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to handle”
“The quality is solid”
“Great deal”
“Works fine”
“Exactly what I ordered”
“I like all the different sizes”
“Cleans easily”
“fast charging”
“providing a customized fit for your gum sensitivity”
“Bristles are soft”
What buyers complain about
“Breaks easily”
“Too narrow”
“stopped charging all of a sudden”
“DONT WORK”
“Not worth the cost”
“Hard to use”
“Bad quality control”
“Not that strong”
“Doesnt stick for long”
“Didn't feel clean”
Top return reasons
Common questions
- Is personal orthodontic supplies profitable to sell on Amazon United States?
- The niche generates $213K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the personal orthodontic supplies niche?
- 26 brands and 110 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in personal orthodontic supplies?
- Top complaints mined from reviews: Durability, Size-Overall, Charging. The return rate is 0.6%.
- When does demand for personal orthodontic supplies peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.
- What does it cost to enter the personal orthodontic supplies niche?
- Listings span $3.82–$26.95; the average listing price is $11.28 (sweet spot $15–$100). The average incumbent carries 5,761 reviews — the moat a new listing must climb.