Personal Cleansing Wipes for Adults
FailThe top 5 brands take 97% of clicks, so Personal Cleansing Wipes for Adults is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $72K/yr31K searches / yr
- 90-day growth
- +22.3%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 16 sellers
Flapen Score
Personal Cleansing Wipes for Adults against its category
The dotted line is the Health & Household average. Past it, Personal Cleansing Wipes for Adults is stronger. Inside it, weaker.
Market
The Personal Cleansing Wipes for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Personal Cleansing Wipes for Adults 31K times last year and spent an estimated $72K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +22.3%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $72Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- aquation extra large body cloths11K searches a year
02 · Price
A sale here is worth $25.56.
Listings sell for $25.56 on average, from $8.75 to $51.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.56 that is $3K to $6K a year per listing.
- Average price
- $25.56inside the $15 to $100 sweet spot
- Price range
- $8.75–$51.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #328 within Tissues, Toilet Paper & Sprays. It carries 3,065 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 81%
- Out of stock, average day
- 13.5%
- Average rank
- #328in Tissues, Toilet Paper & Sprays
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,065per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Personal Cleansing Wipes for Adults products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Brand 170%
- Brand 219%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Personal Cleansing Wipes for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Personal Cleansing Wipes for Adults search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aquation extra large body cloths11K/yr
- dura cleanse body wipes for adults4K/yr
- duracleanse body wipes for adults5K/yr
- aquation5K/yr
- dura cleanse body wipes4K/yr
- duracleanse2K/yr
Reviews and returns
What reviews say buyers love and hate about Personal Cleansing Wipes for Adults
We read the reviews and the return reasons for every product selling here.
“Not as thick as I had hoped for”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personal Cleansing Wipes for Adults questions
Answered from the same tracked data.