persil powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$42.31avg listing price — sweet spot $15–$100
Price range
Great$9.65–$86.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,900.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 45K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, persil powder is a $102K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
persil powder market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $106K–$127K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 19.2%
- Avg brand age
- 77 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Persil91%
- ARIEL7%
- P&G PROFESSIONAL2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -1.8% search growth over the last 90 days.Top persil powder search terms
- persil powder27K/yr
- persil powder laundry detergent9K/yr
- persil laundry detergent powder5K/yr
- german laundry detergent4K/yr
Top persil powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Persil Universal Detergent Powder (90 Loads | 11.9 lbs | 5.4 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine
Persil$59.154.7★159 rev
Persil Universal Detergent Powder (20 Loads | 2.6 lbs | 1.2 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine
Persil$27.604.3★18 rev
Persil Professional Universal Detergent Powder (130 Loads | 17.2 lbs | 7.8 kg) - All-in-one Solution For Deep Clean Laundry and Freshness for the Machine
Persil$86.744.8★79 rev
Persil Universal Megaperls | Deep Clean (16 Loads | 2.6 lbs | 1.12 Kg)
Persil$24.734.5★116 rev
Persil Universal Detergent Powder | Deep Clean (50 Loads | 3.0 Kg)
Persil$40.804.4★219 rev
Newest
by launch datePersil Universal Detergent Powder (20 Loads | 2.6 lbs | 1.2 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine
Persil$27.6018 rev
Persil Color Detergent Powder (75 Loads | 9.9 lbs | 4.5 kg) - Laundry Detergent for Color - Deep Clean Freshness Laundry and Freshness for the Machine
Persil$53.847 rev
Persil Universal Detergent Powder (75 Loads | 9.9 lbs | 4.5 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine
Persil$50.38147 rev
Persil Professional Universal Detergent Powder (130 Loads | 17.2 lbs | 7.8 kg) - All-in-one Solution For Deep Clean Laundry and Freshness for the Machine
Persil$86.7479 rev
Persil Universal Detergent Powder (90 Loads | 11.9 lbs | 5.4 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine
Persil$59.15159 rev
Trending
90-day click momentum
Persil Free & Sensitive Laundry Detergent Liquid 82.5 Fl Oz 110 Loads Ultra Concentrated Laundry Soap Unscented & Hypoallergenic for Sensitive Skin All Water Temperatures HE Safe
Persil$21.114.7★
Persil Universal Detergent Powder | Deep Clean (50 Loads | 3.0 Kg)
Persil$40.804.4★
Persil Universal Detergent Powder (20 Loads | 2.6 lbs | 1.2 kg) - All-in-one Solution For Deep Clean Laundry And Freshness For The Machine
Persil$27.604.3★
Persil Original Everyday Clean Liquid Laundry Detergent 82.5 Fl Oz 110 Loads Ultra Concentrated Deep Clean & Care for Colors & Whites Laundry Soap for All Water Temperatures HE Safe
Persil$20.034.8★
Ariel Powder Laundry Detergent Original Scent 211 oz 132 Loads
ARIEL$14.254.7★
What buyers say about persil powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“cleans exceptionally well”
“performance-wise, its honestly amazing”
“Good buy for the money”
“Cleans well”
“As far as washing goes, it seems to work pretty well”
“Works well”
“Easy to use”
“I havent experienced any irritation”
“Clean fresh”
What buyers complain about
“Scent is too strong”
“A little expensive”
“stains are gone”
“I was itching very badly”
“the cleaning was subpar”
“Was leaking”
“Switched over as Small”
“the clothes didn't seem to get washed properly”
“Not the best”
“This can make it a little difficult to use”
Top return reasons
Common questions
- Is persil powder profitable to sell on Amazon United States?
- The niche generates $102K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the persil powder niche?
- 3 brands and 72 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in persil powder?
- Top complaints mined from reviews: Smell, Value For Money, Stain Resistance. The return rate is 0.3%.
- What does it cost to enter the persil powder niche?
- Listings span $9.65–$86.86; the average listing price is $42.31 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.