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54

permethrin cream

Worth a look

Shows low returns (0.5%), but a deep review moat (5,548 avg reviews) keeps it on the watch list.

Market size 32Growth 40Conversion 42Competition 47Returns 97Price range 84Avg price 95Brand share 57Review moat 24Quality gap 65

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.73

avg listing price — sweet spot $15–$100

Price range

Great$8.84–$53.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Market size

Okay$151K

$151K/yr · 188K searches

Review moat

Bad5,547.54

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, permethrin cream is a $151K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

permethrin cream market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$119K–$142K
units × avg price
Conversion rate
3.4%
Avg BSR
#431
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
2.6%
Avg brand age
85 months
Avg seller age
162 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

88

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

24%

  • Mite-B-Gone29%
  • Naturasil13%
  • TARO10%
  • InsectGuard10%
  • Insect Shield9%
  • Sawyer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
6K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top permethrin cream search terms

  • permethrin cream93K/yr
  • permethrin cream for scabies27K/yr
  • permethrin cream for humans12K/yr
  • permetrina en crema13K/yr
  • permethrin cream 5%8K/yr
  • permethrin 5% cream7K/yr
  • permethrin lotion7K/yr
  • permethrine cream10K/yr
  • permethrin 5%6K/yr
  • permethrin cream 5% for scabies5K/yr
All search terms

Top permethrin cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$30K30%$45K40%$60K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about permethrin cream

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control17%

“Keeps Mosquitoes Away”

Quality-Overall11%

“Overall, this is a dependable and effective product that delivers exactly what it promises”

Smell7%

“Easy to use doesnt stink and works wonders”

Itch Relief7%

“Helps Itching”

Value For Money7%

“Good price”

Allergies6%

“No irritation”

Efficiency5%

“Works fast”

Spray/Flow5%

“The spray works pretty well”

Advertised Vs Actual Product4%

“Works as Advertised”

Ease Of Use3%

“Easy to use”

What buyers complain about

Pest/Insect Control12%

“Doesn't prevent mosquito bites”

Functionality-Overall11%

“Not Effective”

Allergies11%

“even if you aren't sure why you have a rash”

Spray/Flow10%

“Doesn't spray evenly”

Smell8%

“Smells bad”

Leak-Proof7%

“Leaking everywhere”

Value For Money3%

“It's expensive”

Durability3%

“It only pumped three or four times before it broke”

Advertised Vs Actual Product2%

“Misleading product”

Quality-Overall2%

“The quality is not there”

Top return reasons

Size-Overall23%
Advertised Vs Actual Product15%
Leak-Proof14%
Value For Money12%
Functionality-Overall8%
Pest/Insect Control8%
Spray/Flow7%
Instructions/User Manual/Troubleshooting2%
Smell1%
Defective Material/Parts1%

Common questions

Is permethrin cream profitable to sell on Amazon United States?
The niche generates $151K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the permethrin cream niche?
15 brands and 88 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in permethrin cream?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Allergies. The return rate is 0.5%.
When does demand for permethrin cream peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the permethrin cream niche?
Listings span $8.84–$53.44; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 5,548 reviews — the moat a new listing must climb.