Is permethrin profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 21 tracked products. 90-day search growth is +307.8%. Flapen's verdict: Launch it (74/100).

How competitive is the permethrin niche?

12 brands and 83 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in permethrin?

Top complaints mined from reviews: Spray/Flow, Leak-Proof, Pest/Insect Control. The return rate is 1.0%.

When does demand for permethrin peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.9× the quietest.

What does it cost to enter the permethrin niche?

Listings span $4.97–$70.10; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 7,385 reviews — the moat a new listing must climb.

permethrin

Launch it

A $2.0M/yr market growing +307.8% this quarter with returns at 1.0% — clears our launch bar.

Growth

Incredible+307.8%

90-day search growth — must beat 0% to launch

Market size

Incredible$2.0M

$2.0M/yr · 996K searches

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Avg price

Great$22.21

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.97–$70.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,384.86

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, permethrin is a $2.0M/yr Amazon United States market (996K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 74/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 9.2%
Avg BSR: #447
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 99 months
Avg seller age: 152 days

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

20%

Sawyer35%
Durvet14%
Insect Shield11%
InsectGuard8%
Elanco6%
Ben's5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +307.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce

Sawyer$17.594.6★42,088 rev

Durvet 2253554 Permethrin EC 10-Percent

Durvet$24.084.6★1,043 rev

InsectGuard Tick Gaiters - PullOn Permethrin Treated Ticks Mosquitoes Flies & More Insect Repellent Unisex Adult White 4 Inch Long Pair

InsectGuard$17.534.0★315 rev

Insect Shield Premium Permethrin Spray - Tick Flea Fly Mosquito Chigger Spider & Bed Bug Repellent for Clothing Gear Furniture & Tents Last up to 60 Days Clear 6 Oz Aerosol

Insect Shield$11.314.5★1,119 rev

Sawyer Products SP6572 Twin Pack Premium Permethrin Clothing Insect Repellent Trigger Spray 24 oz Yellow

Sawyer$30.594.6★42,088 rev

Newest

by launch date

Insect Shield Heavyweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large

Insect Shield$17.8255 rev

2y ago

Green Armor Insect Repellent Permethrin RTU Trigger Spray 32 Ounce

Summit$13.67326 rev

3y ago

Insect Shield Midweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Olive Large

Insect Shield$16.0877 rev

3y ago

Sawyer Products SP624 Permethrin Permethrin for Dogs Insect Repellent Treatment

Sawyer$17.85861 rev

4y ago

Insect Shield Lightweight Hiking Socks With Permethrin Bug Repellant - Protective Clothing for Men & Women Khaki Large

Insect Shield$13.66649 rev

5y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control35%

“This insect repellent is absolutely amazing”

Quality-Overall15%

“Overall, this is a dependable and effective product that delivers exactly what it promises”

Spray/Flow8%

“The spray works pretty well”

Value For Money8%

“Good value”

Ease Of Use4%

“Easy to use”

Smell4%

“nice smell”

Advertised Vs Actual Product4%

“Works as stated”

Strength3%

“A powerful product”

Safety Standards2%

“Stay safe and wear gloves and a respirator”

Instructions/User Manual/Troubleshooting2%

“Follow the instructions”

What buyers complain about

Spray/Flow21%

“Spray doesnt work”

Leak-Proof16%

“leaked into shipping box”

Pest/Insect Control12%

“I was really disappointed with this insect repellent spray”

Functionality-Overall8%

“It hardly works”

Smell7%

“Smells like Gasoline”

Durability5%

“It only pumped three or four times before it broke”

Advertised Vs Actual Product4%

“The listing is very misleading”

Value For Money3%

“A little on the pricey side”

Quality-Overall2%

“Weak product”

Size-Overall2%

“Small size”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product17%

Leak-Proof16%

Value For Money13%

Spray/Flow9%

Functionality-Overall6%

Pest/Insect Control5%

Instructions/User Manual/Troubleshooting2%

Defective Material/Parts2%

Ease Of Use1%

Common questions

Is permethrin profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 21 tracked products. 90-day search growth is +307.8%. Flapen's verdict: Launch it (74/100).
How competitive is the permethrin niche?: 12 brands and 83 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in permethrin?: Top complaints mined from reviews: Spray/Flow, Leak-Proof, Pest/Insect Control. The return rate is 1.0%.
When does demand for permethrin peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.9× the quietest.
What does it cost to enter the permethrin niche?: Listings span $4.97–$70.10; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 7,385 reviews — the moat a new listing must climb.

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permethrin

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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