periogard
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.95–$19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 159K searches
Review moat
Bad9,773.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, periogard is a $88K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
periogard market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $80K–$107K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #602
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 33%
- Out of stock
- 3.2%
- Avg brand age
- 127 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
81
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Colgate66%
- Parodontax21%
- 3M ESPE6%
- TheraBreath3%
- CloSYS2%
- Oral-B2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top periogard search terms
- peridex oral rinse50K/yr
- peridex28K/yr
- periogard17K/yr
- colgate periogard15K/yr
- periogard mouthwash19K/yr
- periogard colgate7K/yr
- colgate periogard mouthwash8K/yr
- peridex mouthwash8K/yr
- peridex oral rinse for gum disease4K/yr
- peridex oral rinse chlorhexidine gluconate2K/yr
Top periogard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Parodontax Active Gum Health Mouthwash Antiplaque and Antigingivitis Mouthwash Mint 16.9 Fl Oz
Parodontax$6.954.7★1,553 rev
Colgate PerioGard Gum Expert Toothbrush - Ultra Soft Toothbrush for (1 pc)
Colgate$7.474.4★1,507 rev
Colgate Total PerioGard Gum Care Mouthwash Liquid | Low Staining Formula | Alcohol-Free Mouth Wash - 250 ml/8.5 oz
Colgate$18.014.2★140 rev
Colgate PerioGard Toothpaste 90g and MouthWash 250ml Dual Active Formula Helps to Keep Gums Healthy
Colgate$18.934.3★21 rev
Colgate Peroxyl Alcohol Free Mouthwash with 1.5% Hydrogen Peroxide Mouth Sore Rinse for Canker Sores Oral Irritations and Burns Mild Mint 16.9 fl oz Bottle
Colgate$9.654.7★42,237 rev
Newest
by launch date
3M ESPE 12134 Peridex CHG 0.12% Oral Rinse Mint 4 Oz Bottle
3M ESPE$16.621 rev
Colgate PerioGard Toothpaste 90g and MouthWash 250ml Dual Active Formula Helps to Keep Gums Healthy
Colgate$18.9321 rev
Colgate PerioGard Ultra Soft Gum Expert Toothbrush Multi Color Pack of 4 4
Colgate$17.53108 rev
Colgate Peppermint Ice PerioGard Gum Protection Toothpaste 90g and MouthWash 250ml with Perioguard Toothbrush (Complete Oral Care)
Colgate$19.1667 rev
Colgate Gum Protection PerioGard Toothpaste 90grm/3.2oz Helps Fight Plaque Dual Active Formula Helps to Keep Gums Healthy + V4L 125 Sheets Multifold Paper Towel Free
Colgate$9.8947 rev
Trending
90-day click momentumColgate PerioGard Ultra Soft Gum Expert Toothbrush Multi Color Pack of 4 4
Colgate$17.534.5★
Colgate PerioGard Gum Expert Toothbrush - Ultra Soft Toothbrush for (1 pc)
Colgate$7.474.4★
3M ESPE 12134 Peridex CHG 0.12% Oral Rinse Mint 4 Oz Bottle
3M ESPE$16.625.0★
Colgate Total PerioGard Gum Care Mouthwash Liquid | Low Staining Formula | Alcohol-Free Mouth Wash - 250 ml/8.5 oz
Colgate$18.014.2★
Colgate Peppermint Ice PerioGard Gum Protection Toothpaste 90g and MouthWash 250ml with Perioguard Toothbrush (Complete Oral Care)
Colgate$19.164.4★
What buyers say about periogard
What buyers praise and complain about, mined from review topics.What buyers love
“Also, exactly as advertised and quality made”
“Works well for gum sore”
“Great for gums”
“Worth buying”
“No more bad breath”
“Cleans well”
“As advertised”
“I also havent noticed any whitening benefits, but it does seem to help with overall oral health”
“It has a clean”
“Makes my mouth feel so clean”
What buyers complain about
“Waste of money”
“Stains”
“Cant get the bottle opened”
“it was twice size of the other one I bought”
“Allergic reaction”
“Not very good at all”
“Burning sensation after spitting out”
“the blue dye is annoying”
“Also, the bottle leaked”
“Didnt work well for me”
Top return reasons
Common questions
- Is periogard profitable to sell on Amazon United States?
- The niche generates $88K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the periogard niche?
- 6 brands and 81 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in periogard?
- Top complaints mined from reviews: Value For Money, Stain Resistance, Ease Of Use. The return rate is 0.3%.
- When does demand for periogard peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the periogard niche?
- Listings span $6.95–$19.16; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 9,774 reviews — the moat a new listing must climb.