Period Kit

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $530K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

2.3%

Market size, estimated

$530Ka year

Peak month

August2.7× the quietest month

Top search term

first period kit for girls 9-12177K searches a year

Listings sell for $21.79 on average, from $6.27 to $46.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $21.79 that is $11K to $16K a year per listing.

Average price

$21.79inside the $15 to $100 sweet spot

Price range

$6.27–$46.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

1.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #258 within Feminine Care. It carries 1,735 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#258in Feminine Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,735per listing

Listings tracked

48

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months