Period

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

481K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

1.3%

Market size, estimated

$115Ka year

Peak month

January1.7× the quietest month

Top search term

period products62K searches a year

Listings sell for $18.11 on average, from $1.94 to $46.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $18.11 that is $0 to $2K a year per listing.

Average price

$18.11inside the $15 to $100 sweet spot

Price range

$1.94–$46.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #69 within Feminine Care. It carries 5,158 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#69in Feminine Care

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,158per listing

Listings tracked

99

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

50 months