Perfume Fixative
MaybeAn estimated 1.0% of orders come back. But the top 5 brands take 96% of clicks, so Perfume Fixative is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $95K/yr68K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 8 sellers
Flapen Score
Perfume Fixative against its category
The dotted line is the Health & Household average. Past it, Perfume Fixative is stronger. Inside it, weaker.
Market
The Perfume Fixative market on Amazon at a glance
Shoppers on Amazon United States searched for Perfume Fixative 68K times last year and spent an estimated $95K. The top 5 brands take 96% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $95Ka year
- Top search term
- dpg19K searches a year
02 · Price
A sale here is worth $18.56.
Listings sell for $18.56 on average, from $7.60 to $49.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.56 that is $5K to $9K a year per listing.
- Average price
- $18.56inside the $15 to $100 sweet spot
- Price range
- $7.60–$49.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #510 within Aromatherapy. It carries 228 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #510in Aromatherapy
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 228per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Perfume Fixative products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
8
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Brand 159%
- Brand 221%
- Brand 38%
- Brand 46%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Perfume Fixative search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1× · 7 of 12 months tracked
Search terms
Top Perfume Fixative search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dpg19K/yr
- dipropylene glycol17K/yr
- dpg dipropylene glycol12K/yr
- perfume fixative8K/yr
- fixative for perfume making5K/yr
- dipropylene glycol fragrance grade4K/yr
- dpg oil for incense3K/yr
Reviews and returns
What reviews say buyers love and hate about Perfume Fixative
We read the reviews and the return reasons for every product selling here.
“Leaves a weird scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perfume Fixative questions
Answered from the same tracked data.