Perfume Fixative

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

68K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

7.5%

Market size, estimated

$95Ka year

Top search term

dpg19K searches a year

Listings sell for $18.56 on average, from $7.60 to $49.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.56 that is $5K to $9K a year per listing.

Average price

$18.56inside the $15 to $100 sweet spot

Price range

$7.60–$49.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #510 within Aromatherapy. It carries 228 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

75%

Out of stock, average day

0.0%

Average rank

#510in Aromatherapy

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

228per listing

Listings tracked

16

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months