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Peppermint Oil Roll on

Fail

The top 5 products take 76% of clicks, so Peppermint Oil Roll on is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$147K/yr106K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
76%top-5 click share · 13 brands · 31 sellers

Flapen Score

Peppermint Oil Roll on against its category

The dotted line is the Health & Household average. Past it, Peppermint Oil Roll on is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Oil Roll on market on Amazon at a glance

Shoppers on Amazon United States searched for Peppermint Oil Roll on 106K times last year and spent an estimated $147K. The top 5 brands take 76% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
13.1%
Market size, estimated
$147Ka year
Peak month
December1.4× the quietest month
Top search term
peppermint oil roll on29K searches a year

02 · Price

A sale here is worth $10.58.

Listings sell for $10.58 on average, from $5.98 to $27.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.58 that is $11K to $13K a year per listing.

Average price
$10.58under the $15 to $100 sweet spot
Price range
$5.98–$27.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #95 within Aromatherapy. It carries 5,779 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#95in Aromatherapy
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,779per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Peppermint Oil Roll on products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

31

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

20%

  • Brand 126%
  • Brand 223%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Peppermint Oil Roll on search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Peppermint Oil Roll on search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint oil roll on29K/yr
  • peppermint oil roller10K/yr
  • peppermint essential oil roll on14K/yr
  • peppermint roll on10K/yr
  • peppermint oil for headache relief9K/yr
  • roll on peppermint oil5K/yr
  • peppermint rollerball essential oil6K/yr
  • peppermint roller4K/yr
  • peppermint essential oil roller3K/yr
  • peppermint oil for migraines3K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Oil Roll on

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.3%of orders come back
“It stinks”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Peppermint Oil Roll on questions

Answered from the same tracked data.