Is peppermint oil profitable to sell on Amazon United States?

The niche generates $7.7M/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Launch it (70/100).

How competitive is the peppermint oil niche?

24 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in peppermint oil?

Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.6%.

When does demand for peppermint oil peak?

Demand peaks in Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the peppermint oil niche?

Listings span $5.03–$26.42; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 13,016 reviews — the moat a new listing must climb.

peppermint oil

Launch it

A $7.7M/yr market growing +45.3% this quarter with returns at 0.6% — clears our launch bar.

Market size

Incredible$7.7M

$7.7M/yr · 4.9M searches

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great57%

top-5 brand share — no brand owns this niche

Growth

Good+45.3%

90-day search growth — must beat 0% to launch

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.03–$26.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.13

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,016.32

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, peppermint oil is a $7.7M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun. Verdict: Launch it — 70/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 600K–800K; avg 25,000–30,000/product
Revenue / yr: $6.7M–$8.9M; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 14.1%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 155 days

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

51%

Top 20: 94%

Open market

38%

Handcraft Blends21%
Majestic Pure16%
Essentially KateS7%
GreenHealth6%
SU JUABA6%
MUNUSNA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.3% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.8×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.744.7★27,338 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Peppermint Essential Oil Peppermint Oil 4 Fl Oz

Majestic Pure$10.794.6★31,870 rev

Peppermint Essential Oil 4 oz. with Huge Glass Bottle Glass Dropper and Sprayer. Detailed Users Guide E-Book. Skin Care Garden Care and Hair Care.

Essentially KateS$9.764.6★15,462 rev

GreenHealth Peppermint Essential Oil 16 fl oz | 100% Pure & Uncut | Heavy-Duty Plastic Jug | FDA Compliant Space-Saving Container | for Aromatherapy Soap Candles Cleaning DIY

GreenHealth$26.424.4★19,801 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Peppermint Essential Oil Peppermint Oil 2 Fl Oz

Majestic Pure$7.654.6★31,870 rev

Newest

by launch date

MUNUSNA Peppermint Essential Oil 100% Pure & Natural Peppermint Oil 100ML Premium Grade Aromatherapy Oil for Skin Body Hair Care Freshening Air Mood Diffuser Massage Soap and Candle Making

MUNUSNA$6.922,429 rev

11mo ago

SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener

SU JUABA$7.721,028 rev

1y ago

Tratak Organics 16 fl oz - Peppermint Essential Oil 100% Pure Uncut and Natural 16 fl oz - Peppermint Essential Oil for Aromatherapy Diffuser Hair Care Skin Massage - with Dropper

TRATAK ORGANICS$25.49215 rev

1y ago

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Peppermint Essential Oil Peppermint Oil 2 Fl Oz

Majestic Pure$7.6531,870 rev

2y ago

Wuvezrub Peppermint Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Peppermint

Wuvezrub$5.0394 rev

2y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“Pleasing smell”

Quality-Overall14%

“Excellent Product”

Pest/Insect Control10%

“Keeps rodents away”

Value For Money7%

“Great deal”

Advertised Vs Actual Product5%

“Exactly as advertised”

Strength3%

“This is some powerful stuff”

Efficiency2%

“It does a good job”

Size-Overall1%

“The dropper fits perfectly”

Ease Of Use1%

“Easy to use”

Durability1%

“Strong and lasting”

What buyers complain about

Smell37%

“Chemical Smell”

Pest/Insect Control11%

“Doesn't work for ants”

Functionality-Overall6%

“Did not work”

Size-Overall4%

“Size is bigger”

Value For Money4%

“Not worth it”

Strength4%

“it's not as strong as other brands”

Advertised Vs Actual Product3%

“False advertisement”

Oily/Greasy2%

“It's oil”

Dilute/Watery2%

“Watered down”

Quality-Overall2%

“the quality is suspicious”

Top return reasons

Smell31%

Leak-Proof13%

Advertised Vs Actual Product9%

Functionality-Overall9%

Spray/Flow7%

Size-Overall6%

Value For Money5%

Pest/Insect Control5%

Oily/Greasy2%

Strength2%

Common questions

Is peppermint oil profitable to sell on Amazon United States?: The niche generates $7.7M/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Launch it (70/100).
How competitive is the peppermint oil niche?: 24 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in peppermint oil?: Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.6%.
When does demand for peppermint oil peak?: Demand peaks in Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the peppermint oil niche?: Listings span $5.03–$26.42; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 13,016 reviews — the moat a new listing must climb.

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peppermint oil

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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