Is peppermint candle profitable to sell on Amazon United States?

The niche generates $163K/yr across 20 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the peppermint candle niche?

16 brands and 74 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in peppermint candle?

Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.8%.

When does demand for peppermint candle peak?

Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the peppermint candle niche?

Listings span $6.98–$31.25; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 3,593 reviews — the moat a new listing must climb.

peppermint candle

Worth a look

Shows low returns (0.8%), but soft demand (-0.6% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.34

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.98–$31.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$163K

$163K/yr · 145K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,593.45

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, peppermint candle is a $163K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

peppermint candle market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $139K–$173K; units × avg price
Conversion rate: 6.5%
Avg BSR: #536
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 18.7%
Avg brand age: 48 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

Dianne's Custom Candles33%
1OAK23%
Bath & Body Works8%
Becky Home8%
KTFKTF4%
M&SENSE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top peppermint candle search terms

peppermint candle90K/yr -7.7%5.5% conv.
peppermint candles for bugs9K/yr +211.4%5.3% conv.
peppermint candles18K/yr -4.3%5.0% conv.
peppermint oil candle4K/yr +27.5%3.5% conv.
peppermint scented candles6K/yr -9.9%6.7% conv.
peppermint candles for mice3K/yr -30.4%4.1% conv.
peppermint candles for home7K/yr -55.0%6.9% conv.
twisted peppermint candle5K/yr -45.7%6.6% conv.
peppermint bark candle3K/yr -69.3%0.0% conv.

All search terms

Top peppermint candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Peppermint Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend

Dianne's Custom Candles$14.744.2★829 rev

1OAK Peppermint Candle - Soy Wax Scented Candles - Scented Candles for Home (7oz.)

1OAK$12.764.0★86 rev

Peppermint Two Pack Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend

Dianne's Custom Candles$26.914.5★103 rev

Bath & Body Works White Barn 3-Wick Candle w/Essential Oils - 14.5 oz - 2021 Christmas & Winter Scents! (Twisted Peppermint)

Bath & Body Works$22.044.6★125 rev

Becky Home 8oz Peppermint Candles for Home Peppermint Candy Cane Scented Candle Coconut Soy Wax Scented Candles Gift for Women & Men

Becky Home$9.160.0★0 rev

Newest

by launch date

M&SENSE Citronella Peppermint Scented Candle 40 oz Citronella Peppermint Candles Outdoor Indoor Summer Candles for Outside 250 Hours Burn Time Nature Soy Wax

M&SENSE$31.25180 rev

4mo ago

Simply Soson Citronella Peppermint 9oz Scented Candle Fresh Mint Aromatherapy Candle for Indoor & Outdoor Use Summer Home Fragrance

Simply Soson$9.263 rev

4mo ago

Becky Home 8oz Peppermint Candles for Home Peppermint Candy Cane Scented Candle Coconut Soy Wax Scented Candles Gift for Women & Men

Becky Home$9.160 rev

5mo ago

Mint Eucalyptus Odor Eliminating Candles | Eliminates 95% of Pet Smoke Food and Other Smells Quickly 7 oz Soy Candle for Home Scented - Air Freshing Scented Candles Gifts for Women Men

Aredenua$18.71379 rev

6mo ago

1OAK Peppermint Candle - Soy Wax Scented Candles - Scented Candles for Home (7oz.)

1OAK$12.7686 rev

8mo ago

What buyers say about peppermint candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“Long lasting scent”

Pest/Insect Control21%

“Keeps bugs away”

Quality-Overall8%

“Good quality spray bottle”

Advertised Vs Actual Product4%

“Works as advertised”

Strength3%

“Very strong mint”

Spray/Flow2%

“Nice spray”

Brightness/Shine/Glow2%

“instantly brightens up the room”

Value For Money2%

“Worth it”

Ease Of Use1%

“Easy to use”

Safety Standards1%

“is safe around pets”

What buyers complain about

Smell27%

“Smells like burning plastic”

Pest/Insect Control26%

“Does not work on any insect”

Functionality-Overall12%

“Didn't work”

Value For Money5%

“Price too high for low quality product”

Spray/Flow4%

“Faulty spray”

Durability2%

“Its not very long lasting”

Advertised Vs Actual Product2%

“Not as described”

Quality-Overall2%

“Price too high for low quality product”

Contamination1%

“ants”

Defective Material/Parts1%

“One of candles was broken”

Top return reasons

Spray/Flow19%

Smell19%

Functionality-Overall15%

Pest/Insect Control14%

Value For Money8%

Advertised Vs Actual Product8%

Leak-Proof8%

Size-Overall3%

Defective Material/Parts2%

Strength1%

Common questions

Is peppermint candle profitable to sell on Amazon United States?: The niche generates $163K/yr across 20 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the peppermint candle niche?: 16 brands and 74 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in peppermint candle?: Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.8%.
When does demand for peppermint candle peak?: Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the peppermint candle niche?: Listings span $6.98–$31.25; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 3,593 reviews — the moat a new listing must climb.