Penguin Wrapping Paper

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

5.2%

Market size, estimated

$17Ka year

Top search term

penguin wrapping paper19K searches a year

Listings sell for $11.05 on average, from $7.25 to $14.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.05 that is $0 to $1K a year per listing.

Average price

$11.05under the $15 to $100 sweet spot

Price range

$7.25–$14.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.9%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #3,265 within Gift Wrap Paper. It carries 41 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

14.8%

Average rank

#3,265in Gift Wrap Paper

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

41per listing

Listings tracked

12

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months