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Pendulum

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -1.9% this quarter, so Pendulum is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$4.2M/yr1.7M searches / yr
90-day growth
-1.9%search demand this quarter
Competition
67%top-5 click share · 14 brands · 42 sellers

Flapen Score

Pendulum against its category

The dotted line is the Health & Household average. Past it, Pendulum is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pendulum market on Amazon at a glance

Shoppers on Amazon United States searched for Pendulum 1.7M times last year and spent an estimated $4.2M. The top 5 brands take 78% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
6.2%
Market size, estimated
$4.2Ma year
Peak month
June1.3× the quietest month
Top search term
akkermansia353K searches a year

02 · Price

A sale here is worth $40.77.

Listings sell for $40.77 on average, from $9.26 to $142.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $40.77 that is $163K to $204K a year per listing.

Average price
$40.77inside the $15 to $100 sweet spot
Price range
$9.26–$142.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$163K–$204K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Digestive Supplements. It carries 616 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#222in Digestive Supplements
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
616per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pendulum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

$0$420K$839K$1.3M$1.7M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

42

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

19%

  • Pendulum46%
  • Double Wood Supplements12%
  • Codeage11%
  • Wedkoup6%
  • Lifeatlas3%
  • Metagenics3%

Demand

Pendulum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pendulum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • akkermansia353K/yr
  • pendulum347K/yr
  • akkermansia probiotic250K/yr
  • akkermansia muciniphila80K/yr
  • pendulum akkermansia94K/yr
  • pendulum metabolic daily74K/yr
  • akkermansia muciniphila probiotic49K/yr
  • pendulum crystal52K/yr
  • metabolic daily31K/yr
  • pendulum probiotic29K/yr

Reviews and returns

What reviews say buyers love and hate about Pendulum

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Nutritional Content”
14%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No results”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pendulum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data