Pendulum
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -1.9% this quarter, so Pendulum is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $4.2M/yr1.7M searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 67%top-5 click share · 14 brands · 42 sellers
Flapen Score
Pendulum against its category
The dotted line is the Health & Household average. Past it, Pendulum is stronger. Inside it, weaker.
Market
The Pendulum market on Amazon at a glance
Shoppers on Amazon United States searched for Pendulum 1.7M times last year and spent an estimated $4.2M. The top 5 brands take 78% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $4.2Ma year
- Peak month
- June1.3× the quietest month
- Top search term
- akkermansia353K searches a year
02 · Price
A sale here is worth $40.77.
Listings sell for $40.77 on average, from $9.26 to $142.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $40.77 that is $163K to $204K a year per listing.
- Average price
- $40.77inside the $15 to $100 sweet spot
- Price range
- $9.26–$142.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $163K–$204K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Digestive Supplements. It carries 616 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #222in Digestive Supplements
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 616per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pendulum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
42
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- Brand 146%
- Brand 212%
- Brand 311%
- Brand 46%
- Brand 53%
- Brand 63%
Demand
Pendulum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pendulum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- akkermansia353K/yr
- pendulum347K/yr
- akkermansia probiotic250K/yr
- akkermansia muciniphila80K/yr
- pendulum akkermansia94K/yr
- pendulum metabolic daily74K/yr
- akkermansia muciniphila probiotic49K/yr
- pendulum crystal52K/yr
- metabolic daily31K/yr
- pendulum probiotic29K/yr
Reviews and returns
What reviews say buyers love and hate about Pendulum
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pendulum questions
Answered from the same tracked data.









