Is pendulum profitable to sell on Amazon United States?

The niche generates $4.2M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the pendulum niche?

14 brands and 42 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in pendulum?

Top complaints mined from reviews: Functionality-Overall, Weight Loss, Value For Money. The return rate is 0.0%.

When does demand for pendulum peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the pendulum niche?

Listings span $9.26–$142.42; the average listing price is $40.77 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.

pendulum

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$4.2M

$4.2M/yr · 1.7M searches

Avg price

Incredible$40.77

avg listing price — sweet spot $15–$100

Review moat

Good616.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.26–$142.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pendulum is a $4.2M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pendulum market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $3.3M–$4.1M; units × avg price
Conversion rate: 6.2%
Avg BSR: #222
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

Pendulum46%
Double Wood Supplements12%
Codeage11%
Wedkoup6%
Lifeatlas3%
Metagenics3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top pendulum search terms

akkermansia353K/yr +5.3%6.0% conv.
pendulum347K/yr -1.4%1.2% conv.
akkermansia probiotic250K/yr -9.7%5.7% conv.
akkermansia muciniphila80K/yr +31.7%3.8% conv.
pendulum akkermansia94K/yr -17.8%9.1% conv.
pendulum metabolic daily74K/yr +23.4%8.3% conv.
akkermansia muciniphila probiotic49K/yr -24.1%4.3% conv.
pendulum crystal52K/yr -5.4%0.4% conv.
metabolic daily31K/yr +18.2%4.2% conv.
pendulum probiotic29K/yr -6.2%5.0% conv.

All search terms

Top pendulum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pendulum Akkermansia Probiotic with Prebiotic Fiber - Increases GLP-1 Production Delayed Release Third-Party Tested 100M AFU Live Strain for Gut Health for Men & Women (30 Capsules 1-Pack)

Pendulum$60.324.3★1,365 rev

Pendulum Metabolic Daily - Multi-Strain Probiotic with Akkermansia muciniphila to Support Metabolism and Sustain Energy Levels - for Women and Men - 30 Capsules (1 Pack)

Pendulum$55.404.2★996 rev

Akkermansia Probiotic and Postbiotic (Increases GLP-1 Production) 120 Capsules 50mg per Serving (Third Party Tested to 5 Billion TFU per Serving 50 Billion CFU per Gram) by Double Wood

Double Wood Supplements$14.924.5★288 rev

Codeage Akkermansia Muciniphila Probiotic Supplement - 3-Month Supply of Akkermansia & Chicory Inulin - Daily Synbiotic Probiotic Chicory Root - 100 Million AFUs - Gluten-Free - 90 Capsules

Codeage$29.174.3★683 rev

300 Billion AFU Akkermansia Muciniphila - A Live Probiotics for Women and Men Supports GLP-1 Digestive Gut Immune & Overall Health Enhances* Gut Digestive Lining function 60 Count (Pack of 1)

Wedkoup$38.054.8★467 rev

Newest

by launch date

GLP-1 Support + Triphala Colon Cleanse Weight Loss Gut Health & Energy Hunger Control & Fat Burner Berberine Akkermansia Probiotic Yerba Mate Psyllium Husk Senna Leaf for Women & Men 60ct

Etta Vita$27.52917 rev

8mo ago

Sibba 3Pcs Pendulum Crystal Healing Crystal Amethyst Aquamarine Lapis Lazuli Pendulums for Witchcraft Supplies and Divination Spiritual Pointed Crystals for Dowsing Meditation Chakra Healing

Sibba$9.2659 rev

9mo ago

GLP-1 Activator Probiotic Carb Blocker Supplement for Weight Loss Gut Health Energy & Metabolic Support Akkermansia Berberine Gymnema Resveratrol EGCG & Hops Appetite Control for Women & Men

Etta Vita$38.131,230 rev

10mo ago

SOLARAY Akkermansia Postbiotic Akk11 10 Billion TFU Beneficial Strain for Gut Health Support Vegan Gluten-Free 60-Day Guarantee 30 Servings 30 VegCaps

SOLARAY$31.4258 rev

1y ago

Metagenics UltraFlora Triplebiotic - Prebiotic Probiotic & Postbiotic Blend with Akkermansia for Gut Health* - Supports Digestive Balance Microbiome & Immune Function* - Shelf-Stable - 30 Capsules

Metagenics$51.68164 rev

1y ago

What buyers say about pendulum

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content11%

“Good Probiotic”

Quality-Overall9%

“Terrific Product - Great Results”

Regulates Digestion7%

“Great for gut health”

Weight Loss7%

“effective to support weight loss”

Value For Money6%

“Great value”

Ease Of Use5%

“Easy to Take”

Side Effects4%

“didnt cause any discomfort”

Efficiency4%

“effective enough”

Ease Of Chewing/Swallowing3%

“Eat well”

Advertised Vs Actual Product3%

“It works as advertised”

What buyers complain about

Functionality-Overall14%

“No results”

Weight Loss11%

“Did not lose any weight”

Value For Money8%

“It was pricier”

Side Effects6%

“Severe side effects”

Acid Regulator/Stomach Ache Relief6%

“Extreme stomach pain”

Regulates Digestion5%

“Causes bloating and constipation”

Dosage5%

“only 1 capsule per serving”

Quality-Overall4%

“Poor quality control”

Allergies3%

“Allergic reaction”

Nutritional Content3%

“do not think about eating as much”

Top return reasons

Advertised Vs Actual Product16%

Acid Regulator/Stomach Ache Relief10%

Material Quality9%

Functionality-Overall9%

Regulates Digestion6%

Quality-Overall6%