pectic enzyme
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Review moat
Good571.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Market size
Good$278K$278K/yr · 127K searches
Price range
Good$5.57–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pectic enzyme is a $278K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
pectic enzyme market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $193K–$257K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #725
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 100 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
9%
- North Mountain Supply39%
- Modernist Pantry17%
- FastRack11%
- LD Carlson10%
- Rylenor8%
- Craft A Brew6%
- Open — no brand owns it (2 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top pectic enzyme search terms
- pectic enzyme45K/yr
- pectinase21K/yr
- pectinex16K/yr
- pectic enzyme for wine making15K/yr
- pectinex ultra sp-l5K/yr
- pectin enzyme4K/yr
- pectinase enzyme for fruit3K/yr
- pectin enzyme for wine3K/yr
- pectin enzyme for fruit2K/yr
- pectic2K/yr
Top pectic enzyme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
North Mountain Supply Pectic Enzyme - 2 Ounce Jar
North Mountain Supply$7.604.7★885 rev
Pure Pectinex Ultra SP-L Gluten-Free Vegan OU Kosher Certified - 60ml/2fl oz
Modernist Pantry$18.964.3★338 rev
Home Brew Ohio 6382a Pectic Enzyme (powder) - 1 lb.
FastRack$15.134.7★1,725 rev
Pectic Enzyme Powder 5 oz Food Grade Enzyme for Wine Cider Mead Fruit Wine & Juice Processing Breaks Down Fruit Pectin Reduces Pectin Haze & Makes Juice Extraction Easier Resealable Bag
Rylenor$10.224.6★23 rev
Craft A Brew - Pectic Enzyme - Reduces Pectin Haze - For Home Brewing - Fruit Wines Hard Ciders & Meads - Increases Juice Yields - Helps With Clearer Fermentation - 4oz
Craft A Brew$10.024.8★19 rev
Newest
by launch datePectic Enzyme Powder 5 oz Food Grade Enzyme for Wine Cider Mead Fruit Wine & Juice Processing Breaks Down Fruit Pectin Reduces Pectin Haze & Makes Juice Extraction Easier Resealable Bag
Rylenor$10.2223 rev
Bioven Ingredients Pectinase Enzyme Powder for Fruit Processing Juice Clarification & Yield Improvement Premium Pectin-Breaking Enzyme for Pulp Reduction & Extraction Support 125gm
Generic$24.605 rev
Craft A Brew - Pectic Enzyme - Reduces Pectin Haze - For Home Brewing - Fruit Wines Hard Ciders & Meads - Increases Juice Yields - Helps With Clearer Fermentation - 4oz
Craft A Brew$10.0219 rev
North Mountain Supply Pectic Enzyme - 2 Ounce Jar
North Mountain Supply$7.60885 rev
Pure Pectinex Ultra SP-L Gluten-Free Vegan OU Kosher Certified - 60ml/2fl oz
Modernist Pantry$18.96338 rev
Trending
90-day click momentumPectic Enzyme Powder 5 oz Food Grade Enzyme for Wine Cider Mead Fruit Wine & Juice Processing Breaks Down Fruit Pectin Reduces Pectin Haze & Makes Juice Extraction Easier Resealable Bag
Rylenor$10.224.6★
Bioven Ingredients Pectinase Enzyme Powder for Fruit Processing Juice Clarification & Yield Improvement Premium Pectin-Breaking Enzyme for Pulp Reduction & Extraction Support 125gm
Generic$24.604.2★
Craft A Brew - Pectic Enzyme - Reduces Pectin Haze - For Home Brewing - Fruit Wines Hard Ciders & Meads - Increases Juice Yields - Helps With Clearer Fermentation - 4oz
Craft A Brew$10.024.8★
Home Brew Ohio 6382a Pectic Enzyme (powder) - 1 lb.
FastRack$15.134.7★
North Mountain Supply Pectic Enzyme - 2 Ounce Jar
North Mountain Supply$7.604.7★
What buyers say about pectic enzyme
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use with good results”
“Works as described”
“Nice quality and arrived fast”
“Great value pack”
“Useful and good value for making cider, mead, fruit juices and more”
“The powder dissolves easily”
“Excellent for maximizing yield and juice clarity”
“The instructions were simple to follow”
“Looks like it worked”
“Worked for black walnut sap”
What buyers complain about
“it did not work”
“takes alot longer than the instructions says its suppose too”
“which tends to be quite cloudy”
“This isnt the best deal per oz”
“the results were slower than expected”
“It ended up taking nearly two days for the membranes to break down”
“have a very thick texture”
“In hindsight, the cold temperature likely slowed the enzyme activity, and I may not have used a high enough concentration for faster results”
Top return reasons
Common questions
- Is pectic enzyme profitable to sell on Amazon United States?
- The niche generates $278K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the pectic enzyme niche?
- 8 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in pectic enzyme?
- Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Texture/Consistency-Overall. The return rate is 0.2%.
- When does demand for pectic enzyme peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the pectic enzyme niche?
- Listings span $5.57–$24.60; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.