Pearl Drops Toothpaste

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

-34.2%

Conversion, latest week

7.1%

Market size, estimated

$346Ka year

Peak month

January1.9× the quietest month

Top search term

tooth polish119K searches a year

Listings sell for $14.88 on average, from $6.73 to $34.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $14.88 that is $7K to $11K a year per listing.

Average price

$14.88under the $15 to $100 sweet spot

Price range

$6.73–$34.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

1.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #370 within Toothpaste. It carries 1,658 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

12.7%

Average rank

#370in Toothpaste

Average rating

3.63 starsAmazon United States average 4.42 stars

Average reviews

1,658per listing

Listings tracked

23

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months