Is peanut butter protein powder profitable to sell on Amazon United States?

The niche generates $853K/yr across 27 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the peanut butter protein powder niche?

11 brands and 601 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in peanut butter protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for peanut butter protein powder peak?

Demand peaks in Jan–Jul–Aug–Sep; the busiest month runs 9.5× the quietest.

What does it cost to enter the peanut butter protein powder niche?

Listings span $6.73–$49.02; the average listing price is $25.28 (sweet spot $15–$100). The average incumbent carries 8,967 reviews — the moat a new listing must climb.

peanut butter protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.28

avg listing price — sweet spot $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.73–$49.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$853K

$853K/yr · 426K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,967.37

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, peanut butter protein powder is a $853K/yr Amazon United States market (426K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Jul–Aug–Sep. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

peanut butter protein powder market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $758K–$1.0M; units × avg price
Conversion rate: 7.9%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.0%
Avg brand age: 83 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

601

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

14%

PBfit37%
PB215%
NAKED13%
Orgain12%
Quest5%
RYSE Up Supplements5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 9.5×

Open Trend

Top peanut butter protein powder search terms

peanut butter protein powder294K/yr -3.6%7.7% conv.
protein powder peanut butter47K/yr +6.9%5.7% conv.
peanut protein powder19K/yr +14.6%4.2% conv.
muscle egg23K/yr -41.4%0.0% conv.
peanut protein8K/yr -8.5%2.5% conv.
orgain peanut butter protein powder9K/yr -4.3%15.6% conv.
protein powder peanut butter flavor5K/yr -17.9%5.0% conv.
muscle egg liquid egg whites9K/yr -68.8%0.0% conv.
peanut butter flavored protein powder4K/yr -4.6%4.4% conv.
orgain organic protein powder peanut butter3K/yr -5.4%21.0% conv.

All search terms

Top peanut butter protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PBfit 30 Ounce Classic Peanut Butter Powder Powdered Peanut Butter Spread From Real Roasted Peanuts 8g of Protein 8% DV Gluten-Free 60 calories 87% less fat (Pack of 1)

PBfit$13.464.7★37,995 rev

2 LB Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 76 Servings - NAKED PB

NAKED$19.934.6★12,289 rev

PB2 Original Powdered Peanut Butter - [32 Ounce Jar] 6g of Protein 90% Less Fat Certified Gluten Free Only 60 Calories per Serving Perfect for Protein Shakes Smoothies and Low-Carb Keto Diets

PB2$18.274.8★8,579 rev

Orgain Organic Vegan Protein Powder Peanut Butter - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Dairy Ingredients No Added Sugar For Shakes & Smoothies 2.03 lb (Packaging May Vary)

Orgain$28.164.6★9,825 rev

PB2 Pure Peanut Butter Powder - [2 lb/32 oz Jar] - No Added Sugar No Added Salt No Added Preservatives - 100% All Natural Roasted Peanuts - 6g of Plant-Based Protein

PB2$18.374.7★6,482 rev

Newest

by launch date

C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout

C4$35.401,085 rev

1y ago

Micro Ingredients$28.74460 rev

1y ago

Orgain X Justins Organic Vegan Nut Butter Protein Powder Peanut Butter- 20g Plant Protein 2g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb

Orgain$30.29131 rev

2y ago

RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub

RYSE Up Supplements$36.33678 rev

2y ago

Organic Powdered Peanut Butter from US Farms Bulk Only 1 Ingredient - Roasted Peanuts Vegan No Additives Preservative Free No Salt No Sugar - 45 Servings

NAKED$22.73879 rev

3y ago

What buyers say about peanut butter protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“it has no weird taste or anything”

Nutritional Content20%

“offers good nutrition”

Flavor9%

“this vanilla flavor is amazing”

Quality-Overall8%

“the quality is solid”

Value For Money4%

“Good price”

Solubility3%

“mixes easily”

Blend/Ratio3%

“mixable, blendable and honestly its a bang for your buck”

Advertised Vs Actual Product2%

“As described”

Ingredients-Overall2%

“Clean ingredients”

Ease Of Use1%

“Easy to use”

What buyers complain about

Taste-Overall23%

“Bad taste”

Flavor12%

“Taste artificial flavors”

Nutritional Content7%

“high in protein”

Value For Money4%

“A little expensive”

Texture/Consistency-Overall3%

“the texture is gritty”

Sweetness2%

“Not sweet”

Ingredients-Overall2%

“High lead content”

Size-Overall1%

“Very Large”

Allergies1%

“Allergic reaction”

Quality-Overall1%

“Absolute Garbage”

Top return reasons

Taste-Overall27%

Size-Overall21%

Value For Money8%

Artificial Sweeteners8%

Advertised Vs Actual Product6%

Smell3%

Flavor3%

Burnt/Roasted/Overbaked2%

Nutritional Content2%

Texture/Consistency-Overall2%

Common questions

Is peanut butter protein powder profitable to sell on Amazon United States?: The niche generates $853K/yr across 27 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the peanut butter protein powder niche?: 11 brands and 601 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in peanut butter protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for peanut butter protein powder peak?: Demand peaks in Jan–Jul–Aug–Sep; the busiest month runs 9.5× the quietest.
What does it cost to enter the peanut butter protein powder niche?: Listings span $6.73–$49.02; the average listing price is $25.28 (sweet spot $15–$100). The average incumbent carries 8,967 reviews — the moat a new listing must climb.