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Peanut Butter Protein Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -7.0% this quarter, so Peanut Butter Protein Powder is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$853K/yr426K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
46%top-5 click share · 11 brands · 601 sellers

Flapen Score

Peanut Butter Protein Powder against its category

The dotted line is the Health & Household average. Past it, Peanut Butter Protein Powder is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Peanut Butter Protein Powder 426K times last year and spent an estimated $853K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $853K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.9%
Market size, estimated
$853Ka year
Peak month
January9.5× the quietest month
Top search term
peanut butter protein powder294K searches a year

02 · Price

A sale here is worth $25.28.

Listings sell for $25.28 on average, from $6.73 to $49.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $25.28 that is $25K to $32K a year per listing.

Average price
$25.28inside the $15 to $100 sweet spot
Price range
$6.73–$49.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$32K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #26 within Protein. It carries 8,967 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#26in Protein
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
8,967per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Peanut Butter Protein Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$43K$85K$128K$171K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

601

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 92%

Open market

14%

  • PBfit37%
  • PB215%
  • NAKED13%
  • Orgain12%
  • Quest5%
  • RYSE Up Supplements5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Peanut Butter Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 9.5×

Search terms

Top Peanut Butter Protein Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peanut butter protein powder294K/yr
  • protein powder peanut butter47K/yr
  • peanut protein powder19K/yr
  • muscle egg23K/yr
  • peanut protein8K/yr
  • orgain peanut butter protein powder9K/yr
  • protein powder peanut butter flavor5K/yr
  • muscle egg liquid egg whites9K/yr
  • peanut butter flavored protein powder4K/yr
  • orgain organic protein powder peanut butter3K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Protein Powder

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad taste”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Peanut Butter Protein Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data