peanut butter pie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.70–$28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$138K$138K/yr · 200K searches
Review moat
Bad5,407avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, peanut butter pie is a $138K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
peanut butter pie market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $214K–$257K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #545
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 64%
- Out of stock
- 0.8%
- Avg brand age
- 67 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
484
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- think!63%
- Reese's28%
- Betty Crocker10%
Demand
Weekly Amazon search volume, last 31 weeks — -22.7% search growth over the last 90 days.Top peanut butter pie search terms
- giant reeses cup45K/yr
- think delight protein bars20K/yr
- peanut butter pie16K/yr
- think keto protein bars11K/yr
- giant reeses16K/yr
- no bake desserts8K/yr
- peanut butter cake7K/yr
- think keto bars6K/yr
- think delight9K/yr
- cookie brownie mix8K/yr
Top peanut butter pie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)
think!$19.074.2★2,029 rev
REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)
Reese's$21.564.6★6,583 rev
think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)
think!$20.944.3★1,237 rev
think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)
think!$21.194.1★691 rev
Betty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz
Betty Crocker$4.784.3★1,232 rev
Newest
by launch dateBetty Crocker REESES Peanut Butter No Bake Bars Mix With HERSHEYS Milk Chocolate Frosting 17.3 oz
Betty Crocker$4.781,232 rev
think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)
think!$19.072,029 rev
think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)
think!$19.132,026 rev
REESES Milk Chocolate Snack Size Peanut Butter Cups Candy Pantry Pack 13.75 oz (25 Pieces)
Reese's$7.6919,649 rev
think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)
think!$20.941,237 rev
Trending
90-day click momentumthink! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)
think!$20.944.3★
REESES Milk Chocolate Half-Pound Peanut Butter Cups Candy Pack 16 oz (2 Pieces)
Reese's$21.564.6★
think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)
think!$19.074.2★
think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Peanut Butter Cookie Dough 10 Count (Packaging May Vary)
think!$21.194.1★
think! Protein Bars High Protein Snacks Gluten Free Kosher Friendly Creamy Peanut Butter Nutrition Bars 2.1 Oz per Bar 12 Count (Packaging May Vary)
think!$19.134.1★
What buyers say about peanut butter pie
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious candy”
“Great Deal”
“Fresh when arrived”
“Good protein”
“Good quality”
“This was perfect size”
“Candy is wonderful”
“Very flavorful”
“Valentine gift”
“As advertised”
What buyers complain about
“Came melted”
“Does not taste right at all”
“Really big”
“Price went up”
“These arrived stale”
“no peanut butter flavor”
“Garbage”
“Deceptive advertisements”
“Way too high in Sodium, Fat, and Calories for a single serving”
“the texture is different”
Top return reasons
Common questions
- Is peanut butter pie profitable to sell on Amazon United States?
- The niche generates $138K/yr across 14 tracked products. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the peanut butter pie niche?
- 3 brands and 484 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in peanut butter pie?
- Top complaints mined from reviews: Storage Temperature, Taste-Overall, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the peanut butter pie niche?
- Listings span $2.70–$28.49; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 5,407 reviews — the moat a new listing must climb.