Skip to content

Peanut Butter Pie

Fail

The top 5 brands take 100% of clicks, so Peanut Butter Pie is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$138K/yr200K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
81%top-5 click share · 3 brands · 484 sellers

Flapen Score

Peanut Butter Pie against its category

The dotted line is the Health & Household average. Past it, Peanut Butter Pie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Pie market on Amazon at a glance

Shoppers on Amazon United States searched for Peanut Butter Pie 200K times last year and spent an estimated $138K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
4.0%
Market size, estimated
$138Ka year
Top search term
giant reeses cup45K searches a year

02 · Price

A sale here is worth $17.10.

Listings sell for $17.10 on average, from $2.70 to $28.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.10 that is $4K to $9K a year per listing.

Average price
$17.10inside the $15 to $100 sweet spot
Price range
$2.70–$28.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #545 within Nutrition Bars & Drinks. It carries 5,407 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
0.8%
Average rank
#545in Nutrition Bars & Drinks
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,407per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Peanut Butter Pie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

484

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 228%
  • Brand 310%

Demand

Peanut Butter Pie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Peanut Butter Pie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • giant reeses cup45K/yr
  • think delight protein bars20K/yr
  • peanut butter pie16K/yr
  • think keto protein bars11K/yr
  • giant reeses16K/yr
  • no bake desserts8K/yr
  • peanut butter cake7K/yr
  • think keto bars6K/yr
  • think delight9K/yr
  • cookie brownie mix8K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Pie

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Storage Temperature”
<0.1%of orders come back, a rate Amazon rounds to zero
“Came melted”
A buyer, on “Storage Temperature”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Peanut Butter Pie questions

Answered from the same tracked data.