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Peanut Butter Bars

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Peanut Butter Bars is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$2.2M/yr1.8M searches / yr
90-day growth
+9.4%search demand this quarter
Competition
41%top-5 click share · 5 brands · 628 sellers

Flapen Score

Peanut Butter Bars against its category

The dotted line is the Health & Household average. Past it, Peanut Butter Bars is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Peanut Butter Bars 1.8M times last year and spent an estimated $2.2M. All 5 brands take every click. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
9.0%
Market size, estimated
$2.2Ma year
Top search term
perfect bar654K searches a year

02 · Price

A sale here is worth $13.99.

Listings sell for $13.99 on average, from $2.54 to $49.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $13.99 that is $84K to $112K a year per listing.

Average price
$13.99under the $15 to $100 sweet spot
Price range
$2.54–$49.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
6,000–8,000
Revenue per listing a year
$84K–$112K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #500 within Nutrition Bars & Drinks. It carries 1,873 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#500in Nutrition Bars & Drinks
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,873per listing
Listings tracked
30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Peanut Butter Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

628

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 90%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 51%

Demand

Peanut Butter Bars search demand

Weekly searches over the year. Pick a range.

30K20KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Peanut Butter Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfect bar654K/yr
  • perfect547K/yr
  • perfect bar mini110K/yr
  • perfect bars86K/yr
  • peanut butter bars75K/yr
  • nature valley peanut butter33K/yr
  • perfect bar protein bar12K/yr
  • peanut bars27K/yr
  • peanut butter bar28K/yr
  • peanut butter granola bars28K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Bars

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
10%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Peanut Butter Bars questions

Answered from the same tracked data.