Is pea protein powder chocolate profitable to sell on Amazon United States?

The niche generates $57K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the pea protein powder chocolate niche?

13 brands and 609 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in pea protein powder chocolate?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for pea protein powder chocolate peak?

Demand peaks in Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the pea protein powder chocolate niche?

Listings span $18.29–$57.69; the average listing price is $32.10 (sweet spot $15–$100). The average incumbent carries 6,924 reviews — the moat a new listing must climb.

pea protein powder chocolate

Worth a look

Shows low returns (0.0%), but a small market ($57K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.10

avg listing price — sweet spot $15–$100

Price range

Incredible$18.29–$57.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,924.45

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 42K searches

According to Flapen's Amazon United States niche tracking, pea protein powder chocolate is a $57K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pea protein powder chocolate market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $80K–$96K; units × avg price
Conversion rate: 4.2%
Avg BSR: #152
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.4%
Avg brand age: 80 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

609

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

21%

Orgain47%
NAKED11%
Garden of Life6%
Nutricost6%
Purely Inspired4%
OWYN Only What You Need4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 4.2×

Open Trend

Top pea protein powder chocolate search terms

organic chocolate protein powder14K/yr +2.5%4.9% conv.
organic protein powder chocolate13K/yr -1.9%5.3% conv.
pea protein powder chocolate9K/yr +33.2%3.5% conv.
chocolate pea protein powder6K/yr +23.7%6.2% conv.

All search terms

Top pea protein powder chocolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb

Orgain$27.694.5★64,742 rev

Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)

Orgain$29.014.6★9,688 rev

Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb

Orgain$18.314.5★3,171 rev

NAKED Chocolate Pea Protein Isolate from North American Farms Only 3 Ingredients Chocolate Vegan Protein NSF Certified Gluten-Free Soy Free GMO Free - 2LB

NAKED$34.863.6★2,623 rev

Purely Inspired Plant-Based Protein Powder for Men & Women Rich Decadent Chocolate (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free

Purely Inspired$18.294.3★6,572 rev

Newest

by launch date

Nutricost Pea Protein Powder (2 LBS) Chocolate - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 31 Servings

Nutricost$22.0653 rev

5mo ago

Nutricost Organic Pea Protein Powder (1 LB) Chocolate - Certified USDA Organic Protein from Plants Vegetarian Friendly Gluten Free Non-GMO

Nutricost$24.7550 rev

1y ago

Truvani$39.77750 rev

1y ago

NAKED Chocolate Pea Protein Isolate from North American Farms Only 3 Ingredients Chocolate Vegan Protein NSF Certified Gluten-Free Soy Free GMO Free - 2LB

NAKED$34.862,623 rev

2y ago

NAKED Whey Chocolate Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Organic Chocolate and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings

NAKED$44.306,303 rev

2y ago

What buyers say about pea protein powder chocolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“No funny taste”

Nutritional Content18%

“Good amount of protein”

Flavor8%

“Amazing flavor”

Ingredients-Overall5%

“Clean ingredients”

Vegan/Organic5%

“Organic ingredients”

Quality-Overall5%

“The quality of the powder itself seems fine”

Blend/Ratio3%

“Good Tasting and Easy Blending”

Solubility3%

“easy to mix”

Value For Money3%

“they are affordable”

Sweetness2%

“This offers a perfect balance of sweetness”

What buyers complain about

Taste-Overall30%

“Gross taste”

Flavor7%

“Bad flavor”

Nutritional Content6%

“False Advertising and Incorrect Nutrition Information”

Texture/Consistency-Overall4%

“Grainy texture”

Value For Money3%

“a little pricey”

Artificial Sweeteners2%

“An overwhelming artificial sugar taste that overpowers everything else”

Ingredients-Overall2%

“Harmful ingredients”

Sweetness2%

“TOO SWEET”

Solubility2%

“Doesnt dissolve well”

Thickness1%

“The powder is way too thick”

Top return reasons

Product Condition100%

Common questions

Is pea protein powder chocolate profitable to sell on Amazon United States?: The niche generates $57K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the pea protein powder chocolate niche?: 13 brands and 609 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in pea protein powder chocolate?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for pea protein powder chocolate peak?: Demand peaks in Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the pea protein powder chocolate niche?: Listings span $18.29–$57.69; the average listing price is $32.10 (sweet spot $15–$100). The average incumbent carries 6,924 reviews — the moat a new listing must climb.