Is pea protein powder profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Launch it (66/100).

How competitive is the pea protein powder niche?

14 brands and 595 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in pea protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for pea protein powder peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the pea protein powder niche?

Listings span $16.46–$61.98; the average listing price is $34.92 (sweet spot $15–$100). The average incumbent carries 6,508 reviews — the moat a new listing must climb.

pea protein powder

Launch it

A $2.8M/yr market growing +3.4% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.8M

$2.8M/yr · 1.1M searches

Avg price

Incredible$34.92

avg listing price — sweet spot $15–$100

Price range

Incredible$16.46–$61.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad6,508.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, pea protein powder is a $2.8M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 76% of demand. Verdict: Launch it — 66/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pea protein powder market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $2.8M–$3.5M; units × avg price
Conversion rate: 7.5%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.4%
Avg brand age: 74 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

595

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

18%

NAKED43%
Anthony's13%
NOW Foods8%
365 by Whole Foods Market6%
Orgain6%
FOLONA6%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top pea protein powder search terms

pea protein powder416K/yr +1.3%5.6% conv.
pea protein189K/yr +4.9%5.4% conv.
naked pea139K/yr +11.2%9.2% conv.
pea protein powder organic50K/yr +1.6%5.1% conv.
organic pea protein powder41K/yr +1.2%5.7% conv.
naked pea protein43K/yr +12.4%8.7% conv.
pea protein isolate29K/yr -2.4%4.9% conv.
vegan protein powder unflavored19K/yr +9.4%3.1% conv.
pea protein powder unflavored19K/yr -5.6%4.4% conv.
organic pea protein18K/yr -11.6%6.9% conv.

All search terms

Top pea protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings

NAKED$57.624.2★10,373 rev

NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings

NAKED$20.024.2★10,373 rev

Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas

Anthony's$22.334.4★8,178 rev

SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)

FOLONA$35.774.3★1,455 rev

Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)

Orgain$27.224.5★61,842 rev

Newest

by launch date

Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened

Seedboy$29.2741 rev

7mo ago

365 by Whole Foods Market Organic Pea Protein 16 OZ

365 by Whole Foods Market$16.594 rev

1y ago

NAKED Pea - 2LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 30 Servings

NAKED$34.9210,373 rev

2y ago

Its Just! Pea Protein Powder - Vegan Plant Based GLP-1 Friendly Non-GMO Unflavored - 1.5 lb

It's Just!$17.35682 rev

2y ago

Micro Ingredients North American Grown Pea Protein Powder 5 Pounds | Plant Based Unflavored | Complete Vegan Protein Source with BCAAs & EAAs 27g Serving | Non-GMO Keto Friendly

Micro Ingredients$41.28627 rev

3y ago

What buyers say about pea protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content22%

“excellent amount of protein”

Taste-Overall12%

“No odd taste”

Quality-Overall9%

“Best quality”

Flavor7%

“Excellent flavor”

Vegan/Organic6%

“I love that it is Organic”

Blend/Ratio5%

“Blends well”

Value For Money5%

“Good value for the money”

Solubility4%

“Mixes well with water”

Ingredients-Overall2%

“Clean straight forward ingredients”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Taste-Overall28%

“Chalky taste”

Flavor8%

“Its unflavored”

Nutritional Content6%

“and I have a hard time believing the nutrition label was accurate”

Texture/Consistency-Overall5%

“very grainy texture”

Solubility3%

“didn't dissolve well”

Value For Money2%

“Waste of money”

Sweetness2%

“an odd chemical like sweetness too”

Advertised Vs Actual Product2%

“noticeably different”

Artificial Sweeteners1%

“lately one other brand has artificial SWEETENERS vanilla”

Quality-Overall1%

“control quality not so good”

Top return reasons

Salt Content100%

Common questions

Is pea protein powder profitable to sell on Amazon United States?: The niche generates $2.8M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Launch it (66/100).
How competitive is the pea protein powder niche?: 14 brands and 595 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in pea protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
When does demand for pea protein powder peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the pea protein powder niche?: Listings span $16.46–$61.98; the average listing price is $34.92 (sweet spot $15–$100). The average incumbent carries 6,508 reviews — the moat a new listing must climb.