Pea Protein Crumbles
FailThe top 5 brands take 100% of clicks, so Pea Protein Crumbles is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $103K/yr117K searches / yr
- 90-day growth
- +63.3%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 5 sellers
Flapen Score
Pea Protein Crumbles against its category
The dotted line is the Health & Household average. Past it, Pea Protein Crumbles is stronger. Inside it, weaker.
Market
The Pea Protein Crumbles market on Amazon at a glance
Shoppers on Amazon United States searched for Pea Protein Crumbles 117K times last year and spent an estimated $103K. All 4 brands take every click. Demand peaks in Feb–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- +63.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $103Ka year
- Peak month
- June3.8× the quietest month
- Top search term
- edamame puffs24K searches a year
02 · Price
A sale here is worth $26.18.
Listings sell for $26.18 on average, from $13.86 to $54.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $26.18 that is $7K to $13K a year per listing.
- Average price
- $26.18inside the $15 to $100 sweet spot
- Price range
- $13.86–$54.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #89 within Healthy Snacks & Beverages. It carries 2,125 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.1%
- Average rank
- #89in Healthy Snacks & Beverages
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,125per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Pea Protein Crumbles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings
- Price
- $42.74
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 6y ago

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 4mo ago

PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb
- Price
- $23.13
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 10mo ago

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored
- Price
- $28.85
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 4y ago

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings
- Price
- $19.66
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 6y ago
Trending
estimated 90-day click momentum
PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 4mo ago

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings
- Price
- $19.66
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 6y ago

PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb
- Price
- $23.13
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 10mo ago

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored
- Price
- $28.85
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 4y ago

Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb
- Price
- $24.77
- Rating
- 4.8/5
- Reviews
- 678
- Age
- 6y ago
Newest
by launch date
PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 4mo ago

PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb
- Price
- $23.13
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 10mo ago

PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef
- Price
- $14.48
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 2y ago

The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt) Healthy High Protein(11g) Keto Food Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack 0.9oz 10 Pack
- Price
- $13.86
- Rating
- 4.4/5
- Reviews
- 17,173
- Age
- 4y ago

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored
- Price
- $28.85
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- PURIS56%
- Smart for Life37%
- Z Natural Foods5%
- The Only Bean2%
Demand
Pea Protein Crumbles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun · busiest ÷ quietest = 3.8×
Search terms
Top Pea Protein Crumbles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- edamame puffs24K/yr
- pea protein crisps18K/yr
- edamame protein puffs19K/yr
- soy protein crisps20K/yr
- soy crisps15K/yr
- soy puffs5K/yr
- soy protein puffs4K/yr
- soy crispies4K/yr
- protein crispies3K/yr
- whey protein crisps4K/yr
Reviews and returns
What reviews say buyers love and hate about Pea Protein Crumbles
We read the reviews and the return reasons for every product selling here.
“Awful taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pea Protein Crumbles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









