Is pea protein crumbles profitable to sell on Amazon United States?

The niche generates $103K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Skip it (47/100).

How competitive is the pea protein crumbles niche?

4 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pea protein crumbles?

Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.

When does demand for pea protein crumbles peak?

Demand peaks in Feb–Jun; the busiest month runs 3.8× the quietest.

What does it cost to enter the pea protein crumbles niche?

Listings span $13.86–$54.07; the average listing price is $26.18 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.

pea protein crumbles

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.18

avg listing price — sweet spot $15–$100

Price range

Great$13.86–$54.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+63.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,125.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$103K

$103K/yr · 117K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pea protein crumbles is a $103K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 47/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

pea protein crumbles market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $105K–$131K; units × avg price
Conversion rate: 3.4%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.1%
Avg brand age: 61 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

PURIS56%
Smart for Life37%
Z Natural Foods5%
The Only Bean2%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +63.3% search growth over the last 90 days.

Peak months: Feb, Jun · busiest ÷ quietest = 3.8×

Open Trend

Top pea protein crumbles search terms

edamame puffs24K/yr +106.5%2.7% conv.
pea protein crisps18K/yr +330.3%4.7% conv.
edamame protein puffs19K/yr +43.5%2.9% conv.
soy protein crisps20K/yr +31.7%1.7% conv.
soy crisps15K/yr -11.7%1.3% conv.
soy puffs5K/yr +31.5%2.2% conv.
soy protein puffs4K/yr +67.2%2.5% conv.
soy crispies4K/yr -15.5%1.0% conv.
protein crispies3K/yr -10.1%1.7% conv.
whey protein crisps4K/yr +0.8%1.1% conv.

All search terms

Top pea protein crumbles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings

Smart for Life$42.744.5★408 rev

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS$14.034.6★68 rev

PURIS$23.134.3★84 rev

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored

PURIS$28.854.6★246 rev

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings

Smart for Life$19.664.7★28 rev

Newest

by launch date

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS$14.0368 rev

4mo ago

PURIS$23.1384 rev

10mo ago

PURIS Pantry Textured Pea Protein Unflavored Meatless Vegetable Crumbles Shelf-Stable Soy & Gluten Free 21g of Protein Plant-Based Vegan Meat Substitute Equivalent to 1.5 Pounds Ground Beef

PURIS$14.48329 rev

2y ago

The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt) Healthy High Protein(11g) Keto Food Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack 0.9oz 10 Pack

The Only Bean$13.8617,173 rev

4y ago

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored

PURIS$28.85246 rev

4y ago

What buyers say about pea protein crumbles

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Delicious and addictive”

Nutritional Content21%

“Great amount of protein”

Crispiness14%

“they are crispy”

Health Benefits-Overall9%

“Delicious and healthy”

Salt Content7%

“lightly salted”

Quality-Overall4%

“consistent quality”

Flavor3%

“The flavor is quite neutral”

Freshness2%

“Freshness is in point”

Value For Money1%

“Good value”

Ease Of Use1%

“The bag is easy to open”

What buyers complain about

Taste-Overall19%

“Awful taste”

Salt Content16%

“for me a little too salty”

Moist/Dry13%

“A little dry”

Flavor6%

“Flavor is bad”

Value For Money5%

“very overpriced”

Ease Of Chewing/Swallowing3%

“Hard to chew”

Nutritional Content2%

“Alternative to chips with no nutritional value”

Hard Feel2%

“Some beans rock hard”

Size-Overall1%

“And very small containers”

Crispiness1%

“For example, I added these on top of oatmeal and they barely had any crunch by the time I was at the end of the bowl”

Top return reasons

Taste-Overall34%

Value For Money18%

Salt Content10%

Size-Overall6%

Moist/Dry5%

Smell5%

Flavor4%

Stale/Rotten/Spoiled3%

Ingredients-Overall3%

Ease Of Chewing/Swallowing2%

Common questions

Is pea protein crumbles profitable to sell on Amazon United States?: The niche generates $103K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Skip it (47/100).
How competitive is the pea protein crumbles niche?: 4 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pea protein crumbles?: Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.
When does demand for pea protein crumbles peak?: Demand peaks in Feb–Jun; the busiest month runs 3.8× the quietest.
What does it cost to enter the pea protein crumbles niche?: Listings span $13.86–$54.07; the average listing price is $26.18 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.