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Pea Protein Crumbles

Fail

The top 5 brands take 100% of clicks, so Pea Protein Crumbles is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$103K/yr117K searches / yr
90-day growth
+63.3%search demand this quarter
Competition
88%top-5 click share · 4 brands · 5 sellers

Flapen Score

Pea Protein Crumbles against its category

The dotted line is the Health & Household average. Past it, Pea Protein Crumbles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pea Protein Crumbles market on Amazon at a glance

Shoppers on Amazon United States searched for Pea Protein Crumbles 117K times last year and spent an estimated $103K. All 4 brands take every click. Demand peaks in Feb–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+63.3%
Conversion, latest week
3.4%
Market size, estimated
$103Ka year
Peak month
June3.8× the quietest month
Top search term
edamame puffs24K searches a year

02 · Price

A sale here is worth $26.18.

Listings sell for $26.18 on average, from $13.86 to $54.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $26.18 that is $7K to $13K a year per listing.

Average price
$26.18inside the $15 to $100 sweet spot
Price range
$13.86–$54.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #89 within Healthy Snacks & Beverages. It carries 2,125 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#89in Healthy Snacks & Beverages
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,125per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pea Protein Crumbles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 237%
  • Brand 35%
  • Brand 42%

Demand

Pea Protein Crumbles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Jun · busiest ÷ quietest = 3.8×

Search terms

Top Pea Protein Crumbles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edamame puffs24K/yr
  • pea protein crisps18K/yr
  • edamame protein puffs19K/yr
  • soy protein crisps20K/yr
  • soy crisps15K/yr
  • soy puffs5K/yr
  • soy protein puffs4K/yr
  • soy crispies4K/yr
  • protein crispies3K/yr
  • whey protein crisps4K/yr

Reviews and returns

What reviews say buyers love and hate about Pea Protein Crumbles

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pea Protein Crumbles questions

Answered from the same tracked data.