Is pea profitable to sell on Amazon United States?

The niche generates $738K/yr across 17 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the pea niche?

12 brands and 551 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in pea?

Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for pea peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the pea niche?

Listings span $3.18–$62.11; the average listing price is $29.11 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.

pea

Worth a look

Shows low returns (0.0%), but weak search conversion (1.2%) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.11

avg listing price — sweet spot $15–$100

Price range

Great$3.18–$62.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$738K

$738K/yr · 2.0M searches

Review moat

Good978.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pea is a $738K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pea market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $582K–$728K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,332
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.4%
Avg brand age: 79 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

551

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

X Gold Health41%
BulkSupplements18%
Mirica7%
Ulmubra6%
Life Extension5%
RimTuku4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top pea search terms

pea1.9M/yr -6.5%0.5% conv.
pea supplement50K/yr +40.6%5.2% conv.
palmitoylethanolamide50K/yr +10.2%5.7% conv.
pea supplement palmitoylethanolamide16K/yr +20.7%5.5% conv.
palmitoylethanolamide pea9K/yr +44.7%5.6% conv.
micronized pea6K/yr +87.1%5.2% conv.
palmitoylethanolamide supplement11K/yr -20.0%5.9% conv.
oleoylethanolamide4K/yr +17.3%0.3% conv.
pea palmitoylethanolamide5K/yr +27.8%5.5% conv.
pea supplement for pain3K/yr -49.2%4.0% conv.

All search terms

Top pea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmitoylethanolamide Pea Supplement 600 mg | Micronized Pea 99% Highly Purified and Bioavailable | Made in USA | Supplement for Men and Women - 120 Capsules

X Gold Health$29.254.3★602 rev

BulkSupplements.com Palmitoylethanolamide Capsules - Pea Supplement Palmitoylethanolamide 600mg for Immmune Support - Gluten Free 1 Capsule per Serving 180 Capsules (Pack of 1)

BulkSupplements$21.334.4★200 rev

Ulmubra Liposomal Palmitoylethanolamide 1300 MG Plus Luteolin 100 MG Superior Absorption Micronized Pea Supplement for Discomfort Management 60 Softgels

Ulmubra$21.314.2★340 rev

Life Extension Pea Discomfort Relief (Berry Flavor) for Occasional Minor Pain & Discomfort Palmitoylethanolamide Supplement - Gluten-Free Non-GMO Vegetarian 60 Chewable Tablets

Life Extension$25.234.2★296 rev

Liposomal Palmitoylethanolamide 2000MG + Luteolin 200MG + Turmeric 200MG & Fisetin 100MG Micronized Pea 99% Highly Purified Enhanced Absorption Pea Supplement 60 Capsules

RimTuku$15.714.1★29 rev

Newest

by launch date

Liposomal Palmitoylethanolamide 2000MG + Luteolin 200MG + Turmeric 200MG & Fisetin 100MG Micronized Pea 99% Highly Purified Enhanced Absorption Pea Supplement 60 Capsules

RimTuku$15.7129 rev

1y ago

EVERYDAY NUTRITION Pea Palmitoylethanolamide Micronized with Luteolin Complex Nerve Pain Relief & Inflammation Support Joint Support Non-GMO 90 Capsules Made in USA

EVERYDAY NUTRITION$26.1354 rev

1y ago

BulkSupplements.com Palmitoylethanolamide Capsules - Pea Supplement Palmitoylethanolamide 600mg for Immmune Support - Gluten Free 1 Capsule per Serving 180 Capsules (Pack of 1)

BulkSupplements$21.33200 rev

1y ago

NICMIN 1600MG Palmitoylethanolamide 99% with Luteolin & Quercetin High Absorption Pea Supplement 60 Capsules

NICMIN$10.07102 rev

1y ago

BulkSupplements.com Palmitoylethanolamide Powder - Pea Supplement Palmitoylethanolamide for Immmune Support - Gluten Free 600mg per Serving 250g (8.8 oz) (Pack of 1)

BulkSupplements$27.10103 rev

2y ago

What buyers say about pea

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“This a high quality supplement”

Vitamin6%

“Great supplement”

Joint Pain6%

“Effective for Knee Pain”

Advertised Vs Actual Product6%

“It seemed to work”

Inflammation5%

“Great for Pain and Inflammation”

Muscle Pain Relief5%

“Helps my back”

Taste-Overall4%

“Very easy to prepare it taste good & fresh, the texture softs”

Value For Money4%

“reasonably priced”

Sweetness4%

“Sweet peas”

Efficiency4%

“I think it works”

What buyers complain about

Functionality-Overall15%

“Does nothing - for me”

Pain Relief-Overall13%

“Its not 100% relief”

Quality-Overall6%

“I guess they don't understand what quality control is”

Dosage5%

“This is not like taking a Percocet”

Value For Money4%

“It might be cheaper”

Regulates Digestion4%

“Caused severe constipation”

Side Effects4%

“Beware of side effects”

Vitamin3%

“Micronized PEA, which is this supplement, did nothing”

Size-Overall3%

“The capsules are quite large”

Smell3%

“Smells STRONGLY of AMMONIA”

Top return reasons

Heart Health50%

Vitamin50%

Common questions

Is pea profitable to sell on Amazon United States?: The niche generates $738K/yr across 17 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the pea niche?: 12 brands and 551 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in pea?: Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for pea peak?: Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the pea niche?: Listings span $3.18–$62.11; the average listing price is $29.11 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.

pea

pea market data

Competition & brand share

Demand & seasonality

Top pea search terms

Top pea products on Amazon

Top sellers

Newest

Trending

What buyers say about pea

What buyers love

What buyers complain about

Top return reasons

Common questions

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