Paw Patrol Wrapping Paper
FailThe products selling today already average 4.7★, so Paw Patrol Wrapping Paper is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $171K/yr130K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 46 sellers
Flapen Score
Paw Patrol Wrapping Paper against its category
The dotted line is the Health & Household average. Past it, Paw Patrol Wrapping Paper is stronger. Inside it, weaker.
Market
The Paw Patrol Wrapping Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Paw Patrol Wrapping Paper 130K times last year and spent an estimated $171K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $171Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- paw patrol wrapping paper84K searches a year
02 · Price
A sale here is worth $12.26.
Listings sell for $12.26 on average, from $3.84 to $23.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $12.26 that is $6K to $9K a year per listing.
- Average price
- $12.26under the $15 to $100 sweet spot
- Price range
- $3.84–$23.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #502 within Gift Wrap Paper. It carries 1,698 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #502in Gift Wrap Paper
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,698per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Paw Patrol Wrapping Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hallmark Paw Patrol Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Grandchildren Birthdays Christmas Valentines Day
- Price
- $16.75
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago

American Greetings 40 sq. ft. Reversible Paw Patrol Wrapping Paper for Birthdays (1 Roll 30 in. x 192 in.)
- Price
- $16.97
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Hallmark 15 Extra Large Paw Patrol Gift Bag with Tissue Paper for Birthdays Kids Parties Christmas Holidays
- Price
- $7.03
- Rating
- 4.8/5
- Reviews
- 1,223
- Age
- 5y ago

Danilo Promotions LTD Paw Patrol 2 Sheet Birthday Wrapping Paper
- Price
- $7.83
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3y ago

LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.97
- Rating
- 4.8/5
- Reviews
- 715
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink
- Price
- $23.38
- Rating
- 4.7/5
- Reviews
- 1,317
- Age
- 5y ago

Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black
- Price
- $19.50
- Rating
- 4.8/5
- Reviews
- 1,653
- Age
- 5y ago

LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.97
- Rating
- 4.8/5
- Reviews
- 715
- Age
- 1y ago

LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 1y ago

Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt
- Price
- $19.81
- Rating
- 4.8/5
- Reviews
- 2,582
- Age
- 7y ago
Newest
by launch date
Paw Patrol Tote Bag ~ Double-Sided 15 Grocery Bag Featuring Chase Marshall Skye Rubble | Paw Patrol Reusable Bags Medium
- Price
- $8.43
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 8mo ago

Danilo Promotions LTD Paw Patrol Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap
- Price
- $7.92
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 11mo ago

Hallmark Paw Patrol Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Grandchildren Birthdays Christmas Valentines Day
- Price
- $16.75
- Rating
- 4.8/5
- Reviews
- 151
- Age
- 1y ago

American Greetings 40 sq. ft. Reversible Paw Patrol Wrapping Paper for Birthdays (1 Roll 30 in. x 192 in.)
- Price
- $16.97
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
- Price
- $13.97
- Rating
- 4.8/5
- Reviews
- 715
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
46
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
1%
- Hallmark37%
- American Greetings18%
- Tstars14%
- LUV HER11%
- Danilo Promotions LTD10%
- Paw Patrol8%
- Open — no brand owns it (1 brand, 1%)
Demand
Paw Patrol Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Paw Patrol Wrapping Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paw patrol wrapping paper84K/yr
- paw patrol wrapping paper birthday boy21K/yr
- paw patrol gift wrap9K/yr
- paw patrol wrapping paper birthday girl8K/yr
- paw patrol birthday wrapping paper7K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Wrapping Paper
We read the reviews and the return reasons for every product selling here.
“Terrible adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Wrapping Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









