paw patrol wrapping paper
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Review moat
Okay1,697.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.84–$23.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$171K$171K/yr · 130K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, paw patrol wrapping paper is a $171K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
paw patrol wrapping paper market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $153K–$184K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 5.6%
- Avg brand age
- 34 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
46
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
1%
- Hallmark37%
- American Greetings18%
- Tstars14%
- LUV HER11%
- Danilo Promotions LTD10%
- Paw Patrol8%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top paw patrol wrapping paper search terms
- paw patrol wrapping paper84K/yr
- paw patrol wrapping paper birthday boy21K/yr
- paw patrol gift wrap9K/yr
- paw patrol wrapping paper birthday girl8K/yr
- paw patrol birthday wrapping paper7K/yr
Top paw patrol wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hallmark Paw Patrol Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Grandchildren Birthdays Christmas Valentines Day
Hallmark$16.754.8★151 rev
American Greetings 40 sq. ft. Reversible Paw Patrol Wrapping Paper for Birthdays (1 Roll 30 in. x 192 in.)
American Greetings$16.974.7★248 rev
Hallmark 15 Extra Large Paw Patrol Gift Bag with Tissue Paper for Birthdays Kids Parties Christmas Holidays
Hallmark$7.034.8★1,223 rev
Danilo Promotions LTD Paw Patrol 2 Sheet Birthday Wrapping Paper
Danilo Promotions LTD$7.834.4★150 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.974.8★715 rev
Newest
by launch date
Paw Patrol Tote Bag ~ Double-Sided 15 Grocery Bag Featuring Chase Marshall Skye Rubble | Paw Patrol Reusable Bags Medium
Paw Patrol$8.4356 rev
Danilo Promotions LTD Paw Patrol Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap
Danilo Promotions LTD$7.929 rev
Hallmark Paw Patrol Wrapping Paper Rolls (3 Rolls: 60 Sq. Ft. Total) for Kids Grandchildren Birthdays Christmas Valentines Day
Hallmark$16.75151 rev
American Greetings 40 sq. ft. Reversible Paw Patrol Wrapping Paper for Birthdays (1 Roll 30 in. x 192 in.)
American Greetings$16.97248 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.97715 rev
Trending
90-day click momentum
Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink
Tstars$23.384.7★
Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black
Tstars$19.504.8★
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.974.8★
LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
LUV HER$13.344.6★
Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt
Tstars$19.814.8★
What buyers say about paw patrol wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and loved the card”
“Birthday present”
“The bag is a reasonable size”
“Its affordable”
“Exactly as described”
“The design is bright, colorful, and instantly recognizable, featuring favorite characters like Chase, Marshall, and Skye”
“Strong adhesive and the pictures on them are colorful and cute”
“Sturdy as well”
“This is a nice reusable bag - I liked that the front”
“Cute colorful”
What buyers complain about
“Terrible adhesive”
“Very small”
“Poor Quality”
“not function”
“But its expensive for what you get”
“envelope soaking wet very unhappy”
“fragile”
“The string not very strong”
“then the handle came off”
“hurt himself just to get a Band-Aid”
Top return reasons
Common questions
- Is paw patrol wrapping paper profitable to sell on Amazon United States?
- The niche generates $171K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the paw patrol wrapping paper niche?
- 7 brands and 46 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in paw patrol wrapping paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for paw patrol wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the paw patrol wrapping paper niche?
- Listings span $3.84–$23.38; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 1,698 reviews — the moat a new listing must climb.