paw patrol toothbrush
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Price range
Good$2.60–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Market size
Okay$233K$233K/yr · 133K searches
Review moat
Okay2,712.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol toothbrush is a $233K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
paw patrol toothbrush market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $133K–$166K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 10.3%
- Avg brand age
- 52 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
87
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Brush Buddies62%
- Orajel11%
- Paw Patrol9%
- LUV HER6%
- Crocs5%
- Colgate4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top paw patrol toothbrush search terms
- paw patrol toothbrush102K/yr
- paw patrol toothbrush age 2-410K/yr
- kids toothbrush paw patrol7K/yr
- toddler toothbrush paw patrol6K/yr
- paw patrol tooth brush7K/yr
Top paw patrol toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brush Buddies Paw Patrol Kids Toothbrush Set of 6 Pack Soft Bristle Toothbrushes for Toddlers Ages 2+ Extra Gentle Bristles Small Head Easy Grip Handle Fun Paw Patrol Characters Kids Oral Care
Brush Buddies$8.284.8★74 rev
Brush Buddies Paw Patrol Manual Toothbrush and Cup Set for Kids Ages 2+ Soft Bristles Easy-Grip Handle Fun Character Design Toddler Oral Care Set for Boys and Girls
Brush Buddies$8.304.6★6 rev
Brush Buddies Paw Patrol Sonic Toothbrush for Kids Ages 3+ Battery Powered Kids Toothbrush with Soft Bristles Toddler Sonic Toothbrush Paw Patrol Electric Toothbrush for Boys and Girls
Brush Buddies$6.834.4★13 rev
Orajel PAW Patrol Solar Powered Toddler Toothbrush
Orajel$10.424.4★1,140 rev
Paw Patrol Toothbrush Set - Bundle with 6 Toothbrushes Featuring Chase Marshall Skye Rubble More Plus Stickers | Paw Patrol Oral Hygiene Kit for Kids and Toddlers
Paw Patrol$8.945.0★4 rev
Newest
by launch datePaw Patrol Toothbrush Set - Bundle with 6 Toothbrushes Featuring Chase Marshall Skye Rubble More Plus Stickers | Paw Patrol Oral Hygiene Kit for Kids and Toddlers
Paw Patrol$8.944 rev
Paw Patrol Toothbrush and Cup Kit for Kids - Bundle with Paw Patrol Toothbrush Cup Stickers and More for Boys Girls Toddlers
Paw Patrol$9.752 rev
Brush Buddies Paw Patrol Manual Toothbrush and Cup Set for Kids Ages 2+ Soft Bristles Easy-Grip Handle Fun Character Design Toddler Oral Care Set for Boys and Girls
Brush Buddies$8.306 rev
Brush Buddies Paw Patrol Sonic Toothbrush for Kids Ages 3+ Battery Powered Kids Toothbrush with Soft Bristles Toddler Sonic Toothbrush Paw Patrol Electric Toothbrush for Boys and Girls
Brush Buddies$6.8313 rev
Brush Buddies Paw Patrol Kids Toothbrush Set of 6 Pack Soft Bristle Toothbrushes for Toddlers Ages 2+ Extra Gentle Bristles Small Head Easy Grip Handle Fun Paw Patrol Characters Kids Oral Care
Brush Buddies$8.2874 rev
Trending
90-day click momentumBrush Buddies Paw Patrol Sonic Toothbrush for Kids Ages 3+ Battery Powered Kids Toothbrush with Soft Bristles Toddler Sonic Toothbrush Paw Patrol Electric Toothbrush for Boys and Girls
Brush Buddies$6.834.4★
Brush Buddies Paw Patrol Manual Toothbrush and Cup Set for Kids Ages 2+ Soft Bristles Easy-Grip Handle Fun Character Design Toddler Oral Care Set for Boys and Girls
Brush Buddies$8.304.6★
Paw Patrol Toothbrush Set - Bundle with 6 Toothbrushes Featuring Chase Marshall Skye Rubble More Plus Stickers | Paw Patrol Oral Hygiene Kit for Kids and Toddlers
Paw Patrol$8.945.0★
Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler
Crocs$42.174.7★
Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 10 Toddler
Crocs$44.964.7★
What buyers say about paw patrol toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Good quality”
“The colors are vibrant”
“As described, happy with purchase”
“They are soft”
“Easy to handle”
“Gift”
“The size is perfect for little hands”
“Designs are Clear”
“The suction cup on the handle is a nice touch”
What buyers complain about
“Terrible adhesive”
“Broke immediately”
“Complete garbage”
“Bristles are not soft”
“they are rather large for a childs set”
“The pricing could be a bit better”
“not function”
“Not resilient for toddlers”
“Battery does not stay in great”
“The description says solar powered, so i assumed it wasnt a manual toothbrush”
Top return reasons
Common questions
- Is paw patrol toothbrush profitable to sell on Amazon United States?
- The niche generates $233K/yr across 15 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the paw patrol toothbrush niche?
- 7 brands and 87 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in paw patrol toothbrush?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.3%.
- When does demand for paw patrol toothbrush peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the paw patrol toothbrush niche?
- Listings span $2.60–$44.96; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 2,713 reviews — the moat a new listing must climb.