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Paw Patrol Toothbrush

Fail

Demand is soft, at -35.9% this quarter, so Paw Patrol Toothbrush is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$233K/yr133K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
72%top-5 click share · 7 brands · 87 sellers

Flapen Score

Paw Patrol Toothbrush against its category

The dotted line is the Health & Household average. Past it, Paw Patrol Toothbrush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Toothbrush 133K times last year and spent an estimated $233K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
13.2%
Market size, estimated
$233Ka year
Peak month
December3.5× the quietest month
Top search term
paw patrol toothbrush102K searches a year

02 · Price

A sale here is worth $13.31.

Listings sell for $13.31 on average, from $2.60 to $44.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.31 that is $3K to $7K a year per listing.

Average price
$13.31under the $15 to $100 sweet spot
Price range
$2.60–$44.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #253 within Baby & Child Dental Care. It carries 2,713 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#253in Baby & Child Dental Care
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,713per listing
Listings tracked
15

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Paw Patrol Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

87

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 162%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Paw Patrol Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Paw Patrol Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol toothbrush102K/yr
  • paw patrol toothbrush age 2-410K/yr
  • kids toothbrush paw patrol7K/yr
  • toddler toothbrush paw patrol6K/yr
  • paw patrol tooth brush7K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Toothbrush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
22%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Terrible adhesive”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paw Patrol Toothbrush questions

Answered from the same tracked data.