Paw Patrol Plates
FailThe top 5 brands take 97% of clicks, so Paw Patrol Plates is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $180K/yr159K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 11 sellers
Flapen Score
Paw Patrol Plates against its category
The dotted line is the Health & Household average. Past it, Paw Patrol Plates is stronger. Inside it, weaker.
Market
The Paw Patrol Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Paw Patrol Plates 159K times last year and spent an estimated $180K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $180Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- paw patrol plates78K searches a year
02 · Price
A sale here is worth $16.66.
Listings sell for $16.66 on average, from $4.97 to $26.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.66 that is $8K to $12K a year per listing.
- Average price
- $16.66inside the $15 to $100 sweet spot
- Price range
- $4.97–$26.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,074 within Disposable Plates, Bowls & Cutlery. It carries 1,462 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #1,074in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 1,462per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Paw Patrol Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 8.5 Inch 20 Count
- Price
- $5.75
- Rating
- 4.8/5
- Reviews
- 4,758
- Age
- 6y ago
Glad for Kids Paw Patrol Disposable Paper Plates Soak Proof and Cut Resistant Kids Plates Microwave Safe for Meals and Snacks Party and Everyday Use Emojis Design 7 Inch 20 Count
- Price
- $4.97
- Rating
- 4.8/5
- Reviews
- 1,855
- Age
- 6y ago
Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 7 Inch 20 Count
- Price
- $5.46
- Rating
- 4.8/5
- Reviews
- 4,758
- Age
- 6y ago
Paw Patrol Birthday Decorations for 32 Guests | Paw Patrol Plates and Napkins for Party | Officially Licensed
- Price
- $21.87
- Rating
- 5.0/5
- Reviews
- 60
- Age
- 11mo ago
Paw Patrol Birthday Decorations | Paw Patrol Plates and Napkins for Party | Serves 16 Guests | Officially Licensed
- Price
- $14.87
- Rating
- 4.8/5
- Reviews
- 116
- Age
- 1y ago
Trending
estimated 90-day click momentum
Unique Paw Patrol Plates and Napkins Cups Forks | Paw Patrol Birthday Decorations and Party Supplies | Complete Tableware Set | Officially Licensed
- Price
- $26.77
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 2mo ago
Unique Paw Patrol Plates and Napkins | 16 Dinner Plates 16 Dessert Plates 16 Napkins | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
- Price
- $18.84
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 2mo ago
Unique Paw Patrol Plates and Napkins for 32 | Dessert Size | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
- Price
- $19.91
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 2mo ago
60 Pcs Dog Paw Happy Birthday Paper Plates - 9 Heavy Duty Cartoon Dog Paw Dessert Cake Paper Plates Disposable Cartoon Birthday Platters for Boys Girls Birthday Story Party Decorations
- Price
- $15.76
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 7mo ago
Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink
- Price
- $23.38
- Rating
- 4.7/5
- Reviews
- 1,317
- Age
- 5y ago
Newest
by launch dateUnique Paw Patrol Plates and Napkins Cups Forks | Paw Patrol Birthday Decorations and Party Supplies | Complete Tableware Set | Officially Licensed
- Price
- $26.77
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 2mo ago
Unique Paw Patrol Plates and Napkins | 16 Dinner Plates 16 Dessert Plates 16 Napkins | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
- Price
- $18.84
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 2mo ago
Unique Paw Patrol Plates and Napkins for 32 | Dessert Size | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
- Price
- $19.91
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 2mo ago
60 Pcs Dog Paw Happy Birthday Paper Plates - 9 Heavy Duty Cartoon Dog Paw Dessert Cake Paper Plates Disposable Cartoon Birthday Platters for Boys Girls Birthday Story Party Decorations
- Price
- $15.76
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 7mo ago
Pink Paw Patrol Plates and Napkins for 32 | Pink Skye Paw Patrol Birthday Decorations for Party | Officially Licensed
- Price
- $21.92
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
11
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
1%
- Glad58%
- Unique34%
- LADVCORP2%
- party greeting2%
- Zak Designs2%
- Tstars2%
- Open — no brand owns it (1 brand, 1%)
Demand
Paw Patrol Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Paw Patrol Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paw patrol plates78K/yr
- paw patrol plates and napkins26K/yr
- paw patrol birthday plates13K/yr
- paw patrol paper plates10K/yr
- paw patrol cake plates8K/yr
- paw patrol party plates8K/yr
- paw patrol dessert plates5K/yr
- paw patrol birthday plates and napkins4K/yr
- paw patrol plates and cups4K/yr
- paw patrol party plates and napkins3K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Plates
We read the reviews and the return reasons for every product selling here.
“Yes, these are pricey,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data