paw patrol plates
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.97–$26.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,462avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 159K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol plates is a $180K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paw patrol plates market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $208K–$250K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #1,074
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 4.5%
- Avg brand age
- 32 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
1%
- Glad58%
- Unique34%
- LADVCORP2%
- party greeting2%
- Zak Designs2%
- Tstars2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top paw patrol plates search terms
- paw patrol plates78K/yr
- paw patrol plates and napkins26K/yr
- paw patrol birthday plates13K/yr
- paw patrol paper plates10K/yr
- paw patrol cake plates8K/yr
- paw patrol party plates8K/yr
- paw patrol dessert plates5K/yr
- paw patrol birthday plates and napkins4K/yr
- paw patrol plates and cups4K/yr
- paw patrol party plates and napkins3K/yr
Top paw patrol plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 8.5 Inch 20 Count
Glad$5.754.8★4,758 rev
Glad for Kids Paw Patrol Disposable Paper Plates Soak Proof and Cut Resistant Kids Plates Microwave Safe for Meals and Snacks Party and Everyday Use Emojis Design 7 Inch 20 Count
Glad$4.974.8★1,855 rev
Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 7 Inch 20 Count
Glad$5.464.8★4,758 rev
Paw Patrol Birthday Decorations for 32 Guests | Paw Patrol Plates and Napkins for Party | Officially Licensed
Unique$21.875.0★60 rev
Paw Patrol Birthday Decorations | Paw Patrol Plates and Napkins for Party | Serves 16 Guests | Officially Licensed
Unique$14.874.8★116 rev
Newest
by launch date
Unique Paw Patrol Plates and Napkins Cups Forks | Paw Patrol Birthday Decorations and Party Supplies | Complete Tableware Set | Officially Licensed
Unique$26.7729 rev
Unique Paw Patrol Plates and Napkins | 16 Dinner Plates 16 Dessert Plates 16 Napkins | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
Unique$18.8430 rev
Unique Paw Patrol Plates and Napkins for 32 | Dessert Size | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
Unique$19.9125 rev
60 Pcs Dog Paw Happy Birthday Paper Plates - 9 Heavy Duty Cartoon Dog Paw Dessert Cake Paper Plates Disposable Cartoon Birthday Platters for Boys Girls Birthday Story Party Decorations
LADVCORP$15.7618 rev
Pink Paw Patrol Plates and Napkins for 32 | Pink Skye Paw Patrol Birthday Decorations for Party | Officially Licensed
Unique$21.9215 rev
Trending
90-day click momentumUnique Paw Patrol Plates and Napkins Cups Forks | Paw Patrol Birthday Decorations and Party Supplies | Complete Tableware Set | Officially Licensed
Unique$26.774.9★
Unique Paw Patrol Plates and Napkins | 16 Dinner Plates 16 Dessert Plates 16 Napkins | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
Unique$18.844.8★
Unique Paw Patrol Plates and Napkins for 32 | Dessert Size | Paw Patrol Birthday Decorations and Party Supplies | Officially Licensed
Unique$19.914.9★
60 Pcs Dog Paw Happy Birthday Paper Plates - 9 Heavy Duty Cartoon Dog Paw Dessert Cake Paper Plates Disposable Cartoon Birthday Platters for Boys Girls Birthday Story Party Decorations
LADVCORP$15.764.4★
Tstars Skye Birthday Girl 3 Gifts for three Years Old Bday Paw Patrol Theme Party Toddler Kids Girls Fitted T-Shirt A51144d 3 Years Wow pink
Tstars$23.384.7★
What buyers say about paw patrol plates
What buyers praise and complain about, mined from review topics.What buyers love
“The color is bright”
“Great quality for birthday cake”
“Great design”
“not flimsy either”
“Worth the price”
“Size is correct”
“Exactly as pictured”
“Good durability”
“made cleanup super easy”
“Ordered these and some other stuff and put it all together”
What buyers complain about
“Yes, these are pricey,”
“They break easily”
“The size is a bit larger than I expected so that is nice”
“These dishes are fragile”
“It made a horrible mess leaking apple juice everywhere”
“Quality is really low, Unsatisfied”
“I love the material up until my son dropped his cup”
“The image on the napkins isnt as clear as shown in the advertising”
“the texture of the paper was a bit stiff”
“one cup slipped through”
Top return reasons
Common questions
- Is paw patrol plates profitable to sell on Amazon United States?
- The niche generates $180K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the paw patrol plates niche?
- 7 brands and 11 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in paw patrol plates?
- Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 0.9%.
- When does demand for paw patrol plates peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the paw patrol plates niche?
- Listings span $4.97–$26.90; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.